LQAI0.350%
as of Jul 17
BKNG
GrowthBOOKING HOLDINGS INC
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions.
Close · 3M
-95.96%
Held by 1 AI ETF
Signal performance
Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.
Buy signals6
Win rate67% (4/6)
Avg buy return+5.28%
LQAI · Weight increase · 2d
LQAI's Qraft AI ranking engine, which rebalances its approximately 100 US large-cap core holdings weekly, increased its allocation to BKNG following a period of stability at 0.33%. This consecutive weight increase, observed on July 15th and 16th, suggests Qraft's models identified a shift in BKNG's attractiveness, possibly viewing its current price of $181.68 as a compelling entry point for a large-cap company. The company, currently trading at only 3% of its 52-week high, while still generating 14.95% revenue growth and a high ROE of 139.63%, presents a scenario where the AI might be detecting a potential recovery or undervaluation within its large-cap universe.
weight 0.330% → 0.350% (+0.020 pp)·stock up 5.7% in the 30 days before
Jul 16·entry $184.61·now $179.45Fresh
-2.80%
since Jul 16
LQAI · New entry · 1d
weight 0 → 0.340% (new)·stock up 8.6% in the 30 days before
Jul 7·entry $181.95·now $179.45Fresh
-1.37%
since Jul 7
AIEQ · Exit · 1d
Booking Holdings Inc. presented a P/E of 23.18, a P/B of 28.1, and revenue growth of 14.95%, coupled with a high ROE of 139.63%. AIEQ, managed by Amplify ETFs using IBM Watson NLP, considers these fundamental inputs alongside sentiment derived from news, filings, and social posts for its broad market, fundamentals + sentiment hybrid style. The fund’s high-turnover, daily rebalancing approach led to the removal of BKNG on 2026-07-01, following a devastating 90-day return of -95.3% that left the stock at $182.64, only 3% of its 52-week high of $5815.92. This extreme share price erosion, despite a recent 18.2% 30-day gain, likely triggered a strong negative sentiment signal in the AI's analysis, prompting EquBot’s risk overlay to remove the position.
weight 0.120% → 0 (exited)·stock up 7.9% in the 30 days before
Jul 1·entry $182.64·now $179.45
-1.75%
since Jul 1
AIEQ · New entry · 1d
The AI ETF likely re-entered BKNG due to its outstanding profitability, reflected by a 139.63% ROE, and robust 14.95% revenue growth, despite its high valuation multiples. The previous exit and subsequent re-entry suggest the AI continually optimizes positions based on evolving fundamental data and market conditions. For retail investors, this underscores the value of exceptional financial performance and the dynamic re-evaluation of holdings, rather than static long-term positions. It shows that strong growth and profitability can justify higher valuations for an AI.
weight 0 → 0.350% (new)·stock down 95.9% in the 30 days before
May 3·entry $165.58·now $179.45Drifting
+8.38%
since May 3
PQUS · Exit · 1d
Booking Holdings, trading at $177.05, currently occupies the lower end of its 52-week range, reflecting approximately 3% of its $5815.92 high after a 90-day return of -95.7% and a one-year return of -96.8%. While the stock experienced a recent 30-day gain of 14.2%, the drastic, sustained decline likely triggered a negative signal within the AI ranking system utilized by Pictet Asset Management’s PQUS ETF. Despite the company’s 14.95% revenue growth and 139.63% ROE, the fund, which maintains a portfolio of approximately 165 US large caps and rebalances periodically, moved to fully divest. The removal of the prior 0.38% allocation to 0.00% on June 26, 2026, indicates the AI's re-evaluation concluded that the stock no longer met its criteria for inclusion or ranking within the US large-cap universe.
weight 0.380% → 0 (exited)·stock up 7.8% in the 30 days before
Jun 26·entry $181.46·now $179.45
-1.11%
since Jun 26
PQUS · Weight increase · 2d
BOOKING HOLDINGS INC (BKNG) recently traded at $161.06, representing approximately 3% of its 52-week high of $5815.92 and reflecting a 90-day return of -96.9%. This steep decline aligns with the timing of PQUS, an AI-managed ETF, significantly increasing its weight in BKNG from 0.08% to 0.45% on May 22, 2026, and then to 0.46% the following day, after a prolonged period of minimal allocation. Pictet Asset Management’s AI ranking system, during its periodic rebalance, likely identified BKNG as a potential opportunity within the US large-cap universe, weighing its 14.95% revenue growth and 139.63% return on equity against the severe price depreciation. Operating within specified sector-balance and concentration rules, the AI’s algorithm appears to have prioritized these fundamental metrics and a perceived recovery outlook at the lower price point, despite a PER of 20.11 and PBR of 28.1. This action signifies a targeted re-evaluation based on the fund's strategy of measured turnover rather than daily adjustments.
weight 0.080% → 0.460% (+0.380 pp)·stock down 8.9% in the 30 days before
May 23·entry $163.30·now $179.45Drifting
+9.89%
since May 23
PQUS · Sudden change · 1d
Booking Holdings (BKNG) recently traded at $159.68, representing approximately 3% of its 52-week high of $5815.92, following a staggering 97.0% decline over the past 90 days. This dramatic price action, placing the stock near its 52-week low of $154.13, likely triggered a re-evaluation within Pictet Asset Management's AI ranking system for its PQUS ETF during its periodic rebalance. Despite the steep price drop, BKNG maintains a revenue growth of 14.95% and a high return on equity of 139.63%, metrics which the AI system would incorporate alongside its valuation multiples like the 20.11 PER. The sudden jump from 0.0800% to 0.4500% in the PQUS portfolio on May 22, 2026, suggests the AI identified a compelling buying opportunity within its US large-cap universe, leveraging the company's underlying financial health against its severely depressed market price, adhering to its measured turnover style.
weight 0.080% → 0.450% (+0.370 pp)·stock down 8.9% in the 30 days before
May 22·entry $161.06·now $179.45
+11.42%
since May 22
PQUS · New entry · 1d
weight 0 → 0.080% (new)·stock down 16.5% in the 30 days before
May 16·entry $155.07·now $179.45Chased
+15.72%
since May 16
QRFT · Exit · 1d
QRFT's Qraft AI, which synthesizes traditional factors such as momentum with proprietary alternative-data overlays, likely detected a significant shift in BKNG's investment characteristics. The fund's weekly rebalancing process would have analyzed the stock's dramatic -96.9% one-year return, indicating a strong negative momentum signal that would be difficult for the AI to ignore. For a broad large-cap core portfolio like QRFT, which maintains around 300 US large-cap holdings, such extreme price deterioration at 3% of its 52-week high would override potentially strong financial metrics like its 139.63% ROE. Therefore, the AI-driven system made the decision to remove BOOKING HOLDINGS INC entirely from the portfolio on 2026-06-02.
weight 0.270% → 0 (exited)·stock down 1.4% in the 30 days before
Jun 2·entry $167.21·now $179.45
+7.32%
since Jun 2
QRFT · Weight decrease · 2d
The AI ETF likely initiated consecutive weight decreases due to concerns over BKNG's extremely high Price-to-Book Ratio of 28.1, indicating a potential overvaluation despite strong revenue growth and ROE. A practical takeaway for retail investors is to critically evaluate if the company's future prospects fully justify its current premium valuation and consider the associated risk of a significant PBR when making investment decisions.
weight 0.290% → 0.260% (-0.030 pp)·stock down 9.0% in the 30 days before
May 11·entry $157.80·now $179.45
+13.72%
since May 11
QRFT · Weight decrease · 2d
weight 0.350% → 0.330% (-0.020 pp)·stock down 96.0% in the 30 days before
Apr 10·entry $173.46·now $179.45
+3.45%
since Apr 10
QRFT · Weight increase · 2d
weight 0.310% → 0.350% (+0.040 pp)·stock down 96.2% in the 30 days before
Apr 6·entry $176.19·now $179.45Fresh
+1.85%
since Apr 6
Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.
Buffett-style framework
Fails the frameworkas of May 18
AI ETFs show mixed sentiment toward Booking Holdings, with PQUS making a new entry, AIEQ maintaining a holding, and QRFT showing a decreasing trend in its weight. This contrasts with the framework's inability to provide a conclusive "Pass" verdict due to insufficient data for a full assessment of management, financial health, and margin of safety, suggesting the AIs are making decisions with information not available for this analysis.
- Circle of CompetenceThe unit economics of online travel agency commissions are stable enough to project ten-year cash flows reliably, despite industry cyclicality.
- Economic MoatBooking Holdings benefits from strong network effects between travelers and providers, powerful global brands, and scale advantages that create a durable economic moat.
- ManagementThe provided data is insufficient to assess management's candor, capital allocation discipline, or skin in the game, which are crucial for a complete evaluation.
- Financial HealthCritical historical financial data, including 10-year average ROE, operating margin trends, and detailed debt levels, are absent, preventing a comprehensive assessment of financial health.
- Margin of SafetyWithout an intrinsic value estimate or comparative valuation analysis based on projected owner earnings, it is not possible to determine if there is a sufficient margin of safety.
While Booking Holdings operates an understandable business with strong economic moats, the lack of crucial data regarding management quality, historical financial performance, and a clear margin of safety prevents a full 'Pass' under this framework. Consequently, without comprehensive data to evaluate all stages, the company currently receives a 'Fail' as an investable opportunity within this specific analytical approach.
Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.