Last refreshed: September 4, 2026 (US ET)
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BKNG

Growth

BOOKING HOLDINGS INC

Consumer Discretionary·Hotels, Resorts & Cruise LinesYield: Low (<1%)

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions.

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Held by 0 AI ETFs

None of the tracked AI ETFs currently hold this name.

Signal performance

Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.

Buy signals8
Win rate63% (5/8)
Avg buy return+8.04%
AIUPno longer held2 signals

AIUP · Exit · 1d

weight 4.310% → 0 (exited)·stock up 1.3% in the 30 days before

Sep 1·entry $195.69·now $195.13

-0.29%
since Sep 1

AIUP · New entry · 1d

weight 0 → 4.550% (new)·stock up 17.7% in the 30 days before

Aug 26·entry $208.89·now $195.13Fresh

-6.59%
since Aug 26
LQAIno longer held6 signals

LQAI · Exit · 1d

weight 0.370% → 0 (exited)·stock up 19.0% in the 30 days before

Aug 6·entry $207.39·now $195.13

-5.91%
since Aug 6

LQAI · Weight increase · 3d

weight 0.330% → 0.400% (+0.070 pp)·stock up 10.4% in the 30 days before

Jul 29·entry $201.30·now $195.13Fresh

-3.07%
since Jul 29

LQAI · Weight increase · 2d

weight 0.330% → 0.390% (+0.060 pp)·stock up 9.8% in the 30 days before

Jul 28·entry $199.31·now $195.13Fresh

-2.10%
since Jul 28

LQAI · Weight decrease · 2d

weight 0.350% → 0.330% (-0.020 pp)·stock up 6.0% in the 30 days before

Jul 22·entry $177.86·now $195.13

+9.71%
since Jul 22

LQAI · Weight increase · 2d

weight 0.330% → 0.350% (+0.020 pp)·stock up 5.7% in the 30 days before

Jul 16·entry $184.61·now $195.13Drifting

+5.70%
since Jul 16

LQAI · New entry · 1d

weight 0 → 0.340% (new)·stock up 8.6% in the 30 days before

Jul 7·entry $181.95·now $195.13Drifting

+7.24%
since Jul 7
AIEQno longer held2 signals

AIEQ · Exit · 1d

weight 0.120% → 0 (exited)·stock up 7.9% in the 30 days before

Jul 1·entry $182.64·now $195.13

+6.84%
since Jul 1

AIEQ · New entry · 1d

weight 0 → 0.350% (new)·stock down 95.9% in the 30 days before

May 3·entry $165.58·now $195.13Chased

+17.85%
since May 3
PQUSno longer held4 signals

PQUS · Exit · 1d

weight 0.380% → 0 (exited)·stock up 7.8% in the 30 days before

Jun 26·entry $181.46·now $195.13

+7.53%
since Jun 26

PQUS · Weight increase · 2d

weight 0.080% → 0.460% (+0.380 pp)·stock down 8.9% in the 30 days before

May 23·entry $163.30·now $195.13Chased

+19.49%
since May 23

PQUS · Sudden change · 1d

weight 0.080% → 0.450% (+0.370 pp)·stock down 8.9% in the 30 days before

May 22·entry $161.06·now $195.13

+21.15%
since May 22

PQUS · New entry · 1d

weight 0 → 0.080% (new)·stock down 16.5% in the 30 days before

May 16·entry $155.07·now $195.13Chased

+25.83%
since May 16

Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.

Buffett-style framework

Fails the frameworkas of May 18

AI ETFs show mixed sentiment toward Booking Holdings, with PQUS making a new entry, AIEQ maintaining a holding, and QRFT showing a decreasing trend in its weight. This contrasts with the framework's inability to provide a conclusive "Pass" verdict due to insufficient data for a full assessment of management, financial health, and margin of safety, suggesting the AIs are making decisions with information not available for this analysis.

  • Circle of CompetenceThe unit economics of online travel agency commissions are stable enough to project ten-year cash flows reliably, despite industry cyclicality.
  • Economic MoatBooking Holdings benefits from strong network effects between travelers and providers, powerful global brands, and scale advantages that create a durable economic moat.
  • ManagementThe provided data is insufficient to assess management's candor, capital allocation discipline, or skin in the game, which are crucial for a complete evaluation.
  • Financial HealthCritical historical financial data, including 10-year average ROE, operating margin trends, and detailed debt levels, are absent, preventing a comprehensive assessment of financial health.
  • Margin of SafetyWithout an intrinsic value estimate or comparative valuation analysis based on projected owner earnings, it is not possible to determine if there is a sufficient margin of safety.

While Booking Holdings operates an understandable business with strong economic moats, the lack of crucial data regarding management quality, historical financial performance, and a clear margin of safety prevents a full 'Pass' under this framework. Consequently, without comprehensive data to evaluate all stages, the company currently receives a 'Fail' as an investable opportunity within this specific analytical approach.

Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.