LQAI1.300%
as of Jul 17
EA
GrowthELECTRONIC ARTS INC
Electronic Arts Inc. develops, markets, publishes, and delivers games, content, and services for game consoles, PCs, and mobile phones worldwide. It develops and publishes games and experiences across diverse genres, such as sports, racing, first-person shooter, action, role-playing, and simulation; and live services offerings, including extra content and subscription offerings through its global football and American football franchises, such as EA SPORTS College Football and EA SPORTS Madden NFL, as well as based on its IP comprising The Sims, Apex Legends, and Battlefield. The company markets and sells its games and services through digital distribution and retail channels; and directly to mass market retailers, specialty stores, and distribution arrangements.
Close · 3M
+5.03%
Held by 4 AI ETFs
Signal performance
Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.
Buy signals10
Win rate90% (9/10)
Avg buy return+2.39%
LQAI · Weight increase · 3d
EA’s financial summary reveals a Price-to-Earnings ratio of 59.06 and a Price-to-Book ratio of 7.54, accompanied by a 0.91% revenue growth and a 14.19% Return on Equity. For LQAI, managed by the LG-Qraft collaboration using Qraft's AI ranking for US large caps, these figures suggest the AI's selection prioritizes factors beyond traditional value or rapid growth, aligning with its core large-cap style that avoids heavy factor tilts. This specific configuration of fundamental metrics, including the 14.19% ROE, likely signals a quality or operational efficiency factor to the Qraft AI, even as EA's price reached $208.90, precisely at its 52-week high. The detected consecutive weight increase in EA, observed from July 15th to July 17th, 2026, occurred directly as the stock sustained this peak, following a 30-day return of +2.7% and a 90-day return of +4.4%. This move indicates Qraft's AI, with its weekly rebalance and position between a broad market approach like QRFT and concentrated momentum like AMOM, identified a sustained positive signal in EA, driving increased allocation into a stock already exhibiting strong upward price trajectory within its large-cap universe.
weight 1.250% → 1.300% (+0.050 pp)·stock up 2.9% in the 30 days before
Jul 17·entry $208.90·now $209.29Fresh
+0.19%
since Jul 17
LQAI · Weight increase · 2d
The observed pattern for EA in LQAI reveals a sequence of incremental weight adjustments, including consecutive increases from July 15th to July 16th, moving the stock from 1.26% to 1.28% of the portfolio. This gradual accumulation, rather than a single large rebalance, suggests the Qraft AI ranking system, central to LQAI's weekly rebalancing method, is incrementally validating EA's position. Positioning EA, a Communication Services company, at its 52-week high of $208.90, the Qraft AI-driven approach for LQAI appears to be cautiously affirming the stock's recent price appreciation, which includes a 4.4% gain over the past 90 days. Despite modest revenue growth of 0.91% and a PER of 59.06, the AI's continuous, albeit small, weighting adjustments indicate its algorithms are identifying factors beyond traditional growth metrics, likely prioritizing EA's consistent price performance and 14.19% ROE within its core large-cap framework.
weight 1.250% → 1.280% (+0.030 pp)·stock up 2.3% in the 30 days before
Jul 16·entry $207.84·now $209.29Fresh
+0.70%
since Jul 16
LQAI · Sudden change · 1d
The LQAI ETF executed a sharp, upward step-change in its EA allocation on July 7, 2026, increasing the weight from approximately 0.7% to 1.25% during its scheduled weekly rebalance. This notable adjustment occurred as EA shares settled at $205.44, reaching 100% of their 52-week high, following a 30.1% return over the past year. Given LQAI's core large-cap strategy, which employs Qraft AI ranking to navigate between broad exposure and concentrated momentum, the AI engine appears to have identified a strengthening signal in the Communication Services stock. The decision to nearly double EA’s weight, despite its P/E of 58.16 and 0.91% revenue growth, suggests the AI’s model prioritizes forward-looking indicators or market conviction over conventional valuation and recent fundamental trends, particularly as the stock achieves new price highs.
weight 0.710% → 1.250% (+0.540 pp)·stock up 1.0% in the 30 days before
Jul 7·entry $205.44·now $209.29
+1.87%
since Jul 7
LQAI · Weight increase · 2d
The LQAI ETF, utilizing Qraft AI ranking for its weekly rebalances, has consistently increased its allocation to Electronic Arts (EA). This AI-driven selection process, applied to its ~100 US large-cap holdings, has resulted in EA's weight rising from 0.68% to 0.71% over recent rebalance cycles. Despite EA trading at $205.21, effectively its 52-week high, and carrying a PER of 58.16, the Qraft AI’s algorithm signals continued conviction. Operating with a style positioned midway between broad and concentrated momentum funds, the AI appears to identify specific, sustained company strengths beyond immediate valuation metrics or short-term price trends. This suggests the system perceives factors justifying a sustained overweight position.
weight 0.680% → 0.710% (+0.030 pp)·stock up 1.6% in the 30 days before
Jul 2·entry $205.21·now $209.29Fresh
+1.99%
since Jul 2
LQAI · Weight decrease · 2d
The weight of EA within LQAI showed a gradual reduction from its recent peak of 0.70% to 0.68% over the period, suggesting a deliberate and non-urgent portfolio adjustment. This measured decrease occurs as EA trades near its 52-week high of $205.04, having reached 100% of its 52-week range. Considering EA's high PER of 57.83 and PBR of 7.54 against its modest 0.91% revenue growth, the Qraft AI engine, focused on a core large-cap universe without a heavy factor tilt, likely flagged the stock's valuation. The AI's ranking, designed to balance various metrics rather than strictly chasing momentum, thus led to a systematic trimming of the position as the stock maintained its elevated price. This move enables LQAI to adhere to its strategy of AI-driven name selection while managing exposure to a highly valued asset like EA.
weight 0.700% → 0.680% (-0.020 pp)·stock up 1.6% in the 30 days before
Jun 30·entry $205.04·now $209.29
+2.07%
since Jun 30
LQAI · Weight increase · 2d
EA is trading at $202.15, placing it at 99% of its 52-week high and reflecting a 35.2% return over the last year, despite short-term returns of +0.6% over 30 days remaining relatively flat. This sustained upward trajectory into a high valuation, with a PER of 57.15 and PBR of 7.54, likely signaled to Qraft's AI ranking engine that EA continued to warrant increased allocation within LQAI's US large-cap core universe. As a result, the fund initiated a consecutive weight increase, raising EA's exposure from 0.44% on June 8th to 0.73% by June 10th. The AI-driven selection, operating midway between a broad and concentrated momentum style, subsequently maintained EA's weighting around 0.70% through weekly rebalances, indicating continued conviction in the stock as a core holding.
weight 0.680% → 0.700% (+0.020 pp)·stock up 1.0% in the 30 days before
Jun 17·entry $203.02·now $209.29Drifting
+3.09%
since Jun 17
LQAI · Weight decrease · 3d
ELECTRONIC ARTS INC presents a PER of 57.4 and a PBR of 7.54, which contrasts with its modest revenue growth of 0.91%. LQAI's selection engine, managed by the LG-Qraft collaboration, prioritizes US large-cap core names with an AI-driven approach that avoids a heavy factor tilt, meaning it seeks a balance between growth and valuation. The AI ranking applied by Qraft likely evaluated these high valuation metrics against the low revenue expansion, possibly indicating that EA’s fundamental profile was becoming less attractive within its core large-cap universe despite a 14.19% ROE. This reassessment became apparent through a consecutive weight decrease in LQAI, commencing on June 11 and continuing to June 15, precisely as EA's price was trading at 99% of its 52-week high of $204.79, after experiencing a 38.9% 1-year return. Given LQAI's weekly rebalancing and its preference for a balanced, AI-driven selection rather than concentrated momentum, the Qraft AI system likely determined that the stock's current valuation, amplified by its near 52-week peak and limited revenue growth, made it less optimal for continued increased allocation within its approximately 100-stock portfolio.
weight 0.730% → 0.680% (-0.050 pp)·stock up 1.2% in the 30 days before
Jun 15·entry $203.12·now $209.29
+3.04%
since Jun 15
LQAI · Weight decrease · 2d
EA is trading at $203.27, 99% of its 52-week high, after a 1-year return of +39.3%, while recent 30-day and 90-day returns show more moderate gains of +0.6% and +3.3%, respectively. This market positioning near peak valuation, coupled with EA's PER of 57.4 and PBR of 7.54 against a low revenue growth of 0.91%, likely influenced LQAI's Qraft AI ranking system. As a core large-cap fund employing weekly rebalancing and not solely driven by momentum, the Qraft engine likely systematically downgraded EA's relative attractiveness. This assessment, prioritizing risk-adjusted potential over a stock trading near its yearly high with high valuation multiples, prompted the consecutive weight reductions from 0.73% to 0.69% observed in LQAI. The AI's selection process appears to have reacted to EA's stretched valuation relative to its underlying fundamentals.
weight 0.730% → 0.690% (-0.040 pp)·stock up 1.5% in the 30 days before
Jun 12·entry $203.27·now $209.29
+2.96%
since Jun 12
LQAI · Weight increase · 2d
The initial gradual increases, from 0.42% to 0.45% in early June, followed by a minor retrace to 0.44% and then a significant stepped increase to 0.73% by June 10, highlights a dynamic re-evaluation by LQAI's Qraft AI ranking engine. This pronounced allocation boost for EA, nearly doubling its weight, occurred precisely as the stock traded at approximately 99% of its 52-week high, following a substantial +42.3% return over the past year despite recent flat 30-day price performance. Given LQAI's strategy of AI-driven name selection without heavy factor tilts, midway between broad and concentrated momentum funds, the AI likely detected a deeper, sustained positive signal in EA that transcended its modest 0.91% revenue growth and high 57.4 PER. This aggressive rebalancing within the weekly cycle indicates a strong conviction in factors beyond immediate price action, justifying a larger position even as the stock reached an elevated price relative to its historical range.
weight 0.440% → 0.730% (+0.290 pp)·stock up 1.5% in the 30 days before
Jun 10·entry $203.20·now $209.29Drifting
+3.00%
since Jun 10
LQAI · Weight decrease · 2d
With Electronic Arts' PER at 56.76 and PBR at 7.54, accompanied by revenue growth of only 0.91%, LQAI's Qraft AI ranking engine likely identified a concerning valuation picture for a stock intended for a core large-cap allocation. Trading at $201.13, approximately 98% of its 52-week high, yet exhibiting negative short-term momentum with a -0.8% 30-day return, the stock's price context appears stretched relative to recent performance. Beginning around May 20, 2026, the AI's weekly rebalance systematically reduced EA's weight from 0.46% to 0.43% by May 26, reflecting a diminishing conviction when factoring in its modest ROE of 14.19% against elevated pricing.
weight 0.450% → 0.430% (-0.020 pp)·stock down 0.8% in the 30 days before
May 26·entry $201.13·now $209.29
+4.06%
since May 26
LQAI · Weight increase · 2d
EA’s current price of $201.05 places it near 98% of its 52-week high, following a 30.7% gain over the past year, even amidst recent minor pullbacks of -1.4% and -1.6% over 30 and 90 days, respectively. The Qraft AI, which drives LQAI’s US large-cap core selection, began allocating to EA on May 12th and consistently increased its position through May 18th, moving from zero to 0.46% of the portfolio. This continuous accumulation suggests the AI's ranking engine found compelling reasons to include EA, a company with a PER of 56.95 and PBR of 7.54, even as it trades near its annual price ceiling, aligning with LQAI's style that blends broad market exposure with AI-driven name selection.
weight 0.440% → 0.460% (+0.020 pp)·stock down 1.4% in the 30 days before
May 18·entry $201.05·now $209.29Drifting
+4.10%
since May 18
LQAI · New entry · 1d
The AI fund likely initiated a position in EA, despite its recent low revenue growth, by anticipating future growth catalysts from its strong gaming pipeline or market position, which it believes will justify the company's high valuation multiples and solid return on equity. A practical takeaway for retail investors is that AI-managed funds can act on forward-looking potential not yet reflected in current financials, highlighting the need to research upcoming company-specific events and market shifts beyond trailing metrics.
weight 0 → 0.450% (new)·stock down 1.2% in the 30 days before
May 12·entry $200.19·now $209.29Drifting
+4.55%
since May 12
AIEQ · Weight increase · 2d
Amplify ETFs' AIEQ, leveraging IBM Watson NLP to process news, filings, and social posts daily, appears to have identified a persistent positive signal for Electronic Arts. This daily ranking system, which constructs a portfolio of 140-180 US stocks, translated into consecutive weight increases for EA, indicating a sustained positive sentiment or fundamental re-evaluation by the AI. The fund's broad market, fundamentals + sentiment hybrid style likely found EA's current price of $208.90, marking 100% of its 52-week high and reflecting a +36.1% 1-year return, an attractive momentum play. Despite a recent revenue growth of 0.91%, the system’s continuous analysis of thousands of US equities evidently prioritized other signals, such as market conviction or forward-looking catalysts identified in the ingested data.
weight 0.940% → 0.960% (+0.020 pp)·stock up 2.9% in the 30 days before
Jul 19·entry $209.29·now $209.29Fresh
0.00%
since Jul 19
AIEQ · New entry · 1d
Amplify ETFs' AIEQ, with its daily rebalancing across 140-180 US stocks, initiated a position in Electronic Arts on July 1st, 2026. This high-turnover fund's decision indicates IBM Watson NLP’s sentiment analysis, which continuously ingests news and social posts, produced a significantly positive ranking for EA. The artificial intelligence system likely identified a strong shift in sentiment or underlying fundamentals that warranted inclusion, even with the stock trading at $205.45, precisely 100% of its 52-week high. This move underscores AIEQ's hybrid approach, where recent information drives rapid adjustments to its broad market portfolio.
weight 0 → 0.950% (new)·stock up 1.7% in the 30 days before
Jul 1·entry $205.45·now $209.29Fresh
+1.87%
since Jul 1
Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.
Buffett-style framework
Too hard to callas of Jul 19
AI ETFs like LQAI and AIEQ show increasing weight trends in Electronic Arts, indicating accumulation or a positive outlook. This activity directly conflicts with the 'Too Hard' verdict from the Buffett-style framework, which finds the company's long-term predictability insufficient for investment consideration.
- Circle of CompetenceThe interactive entertainment industry is subject to rapid technological shifts and unpredictable consumer tastes, making long-term cash flow projections unreliable.
- Economic MoatThe framework declines to evaluate economic moats when the underlying business predictability is uncertain for long-term projection.
- ManagementAssessment of management quality is not performed when the business itself falls outside the circle of competence.
- Financial HealthFinancial health metrics are considered in the context of a predictable business, which this company is not deemed to be.
- Margin of SafetyA margin of safety cannot be determined when intrinsic value derived from future cash flows is too difficult to predict.
The framework deems Electronic Arts 'Too Hard' to analyze due to the inherent unpredictability of the interactive entertainment industry, preventing reliable ten-year cash flow projections. This inability to confidently predict future earning power means the company falls outside the circle of competence. Consequently, the framework declines to assess its economic moat, management, financial health, or a potential margin of safety.
Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.