Last refreshed: September 4, 2026 (US ET)
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GIS

Defensive

General Mills, Inc.

Consumer Staples·Packaged Foods & Meats·β 0.00Yield: Very High (5%+)

General Mills, Inc. manufactures and markets branded consumer foods in the United States and internationally. The company operates through four segments: North America Retail; International; North America Pet; and North America Foodservice. It offers grain, ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and savory snacks, ice cream and frozen desserts, unbaked and fully baked frozen dough products, frozen hot snacks, ethnic meals, side dish mixes, frozen breakfast and entrees, nutrition bars, and frozen and shelf-stable vegetables.

Close · 3M

+12.27%

GIS · 3M

+12.27%

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Held by 1 AI ETF

AIEQ0.050%

as of Sep 4

Signal performance

Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.

Buy signals5
Win rate100% (5/5)
Avg buy return+8.96%
AIEQnow 0.050% of fund9 signals

AIEQ · Weight decrease · 2d

weight 1.400% → 0.050% (-1.350 pp)·stock down 5.3% in the 30 days before

Aug 2·entry $36.00·now $39.26

+9.06%
since Aug 2

AIEQ · Weight increase · 2d

weight 1.320% → 1.400% (+0.080 pp)·stock up 4.7% in the 30 days before

Jul 30·entry $36.42·now $39.26Drifting

+7.80%
since Jul 30

AIEQ · Weight decrease · 2d

weight 1.380% → 1.340% (-0.040 pp)·stock up 10.7% in the 30 days before

Jul 22·entry $36.91·now $39.26

+6.37%
since Jul 22

AIEQ · Weight increase · 2d

weight 1.310% → 1.390% (+0.080 pp)·stock up 10.4% in the 30 days before

Jul 17·entry $37.97·now $39.26Drifting

+3.40%
since Jul 17

AIEQ · Weight decrease · 2d

weight 1.350% → 1.300% (-0.050 pp)·stock up 7.4% in the 30 days before

Jul 11·entry $36.60·now $39.26

+7.27%
since Jul 11

AIEQ · Weight increase · 2d

weight 0.310% → 1.370% (+1.060 pp)·stock up 13.6% in the 30 days before

Jul 3·entry $36.12·now $39.26Drifting

+8.69%
since Jul 3

AIEQ · Sudden change · 1d

weight 0.310% → 1.240% (+0.930 pp)·stock up 12.3% in the 30 days before

Jul 1·entry $37.77·now $39.26

+3.94%
since Jul 1

AIEQ · Weight increase · 2d

weight 0.280% → 0.300% (+0.020 pp)·stock up 6.8% in the 30 days before

Jun 25·entry $35.40·now $39.26Chased

+10.90%
since Jun 25

AIEQ · New entry · 1d

weight 0 → 0.250% (new)·stock down 6.7% in the 30 days before

May 3·entry $34.43·now $39.26Chased

+14.03%
since May 3

Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.

Buffett-style framework

Fails the frameworkas of Jul 12

The AI ETF AIEQ recently showed a notable increase in its allocation to General Mills, indicating an accumulation or holding strategy, though with a slight decrease trend more recently. This contrasts with the framework's 'Fail' verdict, which identifies significant financial health issues and an absence of a clear margin of safety for the company.

  • Circle of CompetenceGeneral Mills operates in the mature and relatively stable packaged foods industry, allowing for reasonably predictable unit economics and cash flow projections over a decade.
  • Economic MoatGeneral Mills possesses a strong economic moat derived from its portfolio of enduring consumer brands and significant scale advantages in production and distribution.
  • ManagementThe provided financial data is insufficient to assess management's candor, capital allocation discipline, or personal stake in the company.
  • Financial HealthThe company's reported ROE of -0.99% clearly falls below the required threshold, indicating significant financial underperformance in the most recent period.
  • Margin of SafetyGiven the recent negative return on equity and revenue decline, it is difficult to identify a defensible discount to a conservative estimate of intrinsic value at the current price.

General Mills benefits from a predictable business model and a strong portfolio of consumer brands, aligning with the framework's criteria for a predictable business and an enduring economic moat. However, recent financial performance, particularly a negative return on equity, indicates a significant erosion of financial health. This underperformance makes it challenging to identify a margin of safety at current prices, leading to an overall 'Fail' verdict.

Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.