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KO

Defensive

COCA-COLA CO

Consumer Staples·Soft Drinks & Non-alcoholic BeveragesYield: Mid (1-3%)

The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers comprising restaurants and convenience stores.

Close · 3M

+5.55%

KO · 3M

+5.55%

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Held by 3 AI ETFs

QRFT0.770%

as of Jul 8

PQUS0.400%

as of Jul 21

AIEQ0.050%

as of Jul 20

Signal performance

Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.

Buy signals9
Win rate78% (7/9)
Avg buy return+2.58%
QRFTnow 0.770% of fund14 signals

QRFT · Weight increase · 2d

Trading at its 52-week high of $84.14, following a 3.2% 30-day and 22.2% 1-year return, Coca-Cola’s price trajectory aligns with the momentum factor Qraft AI considers for its QRFT portfolio. The fund, which rebalances weekly incorporating traditional factors like quality, likely recognized the company’s 43.62% return on equity and consistent revenue growth of 5.11%. This confluence of factors, potentially augmented by Qraft’s proprietary alternative-data overlays, prompted a consecutive weight increase in KO, moving from 0.75% to 0.78% between July 1st and 2nd. Even as the stock reaches new highs, QRFT, as a diversified large-cap core fund, adjusted its allocation, reflecting the AI's current assessment of the company’s position within its universe of around 300 US large caps.

weight 0.740% → 0.780% (+0.040 pp)·stock up 7.3% in the 30 days before

Jul 2·entry $84.14·now $82.12Fresh

-2.40%
since Jul 2

QRFT · Weight decrease · 2d

The Qraft AI, which manages QRFT by combining traditional factors with proprietary alternative-data overlays for its ~300 US large-cap portfolio, systematically reduced its exposure to Coca-Cola through consecutive weekly rebalances. This AI-driven decision is reflected in the weight decrease from 0.77% on June 26 to 0.74% by June 30, suggesting a re-evaluation of KO's attractiveness within the fund's broad large-cap core style. At a price of $81.27, which is 97% of its 52-week high, the AI’s multi-factor models likely found the stock’s current valuation, such as its PER of 25.51, less compelling relative to other potential holdings or a decrease in its momentum signal. This measured adjustment indicates the AI is actively recalibrating its holdings based on its blended factor inputs and alternative data streams.

weight 0.770% → 0.740% (-0.030 pp)·stock up 2.9% in the 30 days before

Jun 30·entry $81.27·now $82.12

+1.05%
since Jun 30

QRFT · Weight decrease · 3d

Trading near its 52-week high at $80.91, following a 3.5% gain over the last 30 days, Coca-Cola Co. has experienced a consecutive weight decrease within Qraft's AI-managed QRFT fund. The ETF’s AI, which combines traditional factors like value and quality with proprietary alternative data, likely detected that while KO reports a 43.62% ROE, its valuation metrics, including a 26.18 PER and 9.35 PBR, may offer diminishing returns as the stock reaches 97% of its 52-week high. This systematic reduction in exposure, facilitated by the broad large-cap core fund's weekly rebalancing, suggests the AI is adjusting its allocation based on the company's 5.11% revenue growth relative to its elevated price level. The AI's tilt thus appears to be dialing back concentration on KO, moving from 0.80% to 0.74% of the portfolio as the stock approaches the upper bound of its 52-week range.

weight 0.800% → 0.740% (-0.060 pp)·stock up 0.6% in the 30 days before

Jun 15·entry $80.91·now $82.12

+1.50%
since Jun 15

QRFT · Weight decrease · 2d

KO is trading at $82.62, nearing its 52-week high of $83.59, following a 30-day return of +5.1%. This positions the stock at an elevated level, likely triggering a re-evaluation within QRFT’s AI system, which combines traditional factors like value and low-volatility with proprietary alternative-data overlays. With a PER of 26.18 and a PBR of 9.35, these valuation metrics may indicate reduced attractiveness given its price point, even with a 43.62% ROE and 5.11% revenue growth. Consequently, Qraft’s AI initiated a consecutive weight decrease for Coca-Cola, moving from 0.8000% on June 10th to 0.7700% on June 11th, and further to 0.7600% by June 12th. This weekly rebalance reflects the AI’s dynamic adjustment for this broad large-cap core fund, responding to KO's current market price and factor scores.

weight 0.800% → 0.760% (-0.040 pp)·stock up 2.9% in the 30 days before

Jun 12·entry $82.62·now $82.12

-0.61%
since Jun 12

QRFT · Weight increase · 2d

QRFT, utilizing its Qraft AI combining traditional factors with proprietary alternative-data overlays across its broad large-cap portfolio of approximately 300 US stocks, progressively increased its weight in Coca-Cola. The observed consecutive weight increases from 0.74% to 0.80% during recent weekly rebalances indicate the AI is detecting a sustained positive signal for KO. Even as KO’s current price of $83.59 places it at 100% of its 52-week high, the AI’s model likely emphasizes fundamentals such as the 43.62% Return on Equity. This action suggests the algorithm, within its diversified large-cap core style, values the company's underlying efficiency and perceived stability, possibly highlighted by its alternative data, overriding concerns about price proximity to recent peaks.

weight 0.740% → 0.800% (+0.060 pp)·stock up 6.3% in the 30 days before

Jun 10·entry $83.59·now $82.12Fresh

-1.76%
since Jun 10

QRFT · Weight decrease · 3d

With a PER of 24.79 and PBR of 9.35, KO carries a high valuation relative to its moderate 5.11% revenue growth, although its 43.62% ROE indicates strong profitability. The Qraft AI, which manages QRFT by combining traditional factors like value and quality with proprietary alternative data, assesses such metrics within its broad large-cap core mandate. Trading at $78.64, 96% of its 52-week high, after a 9.4% 90-day return, the stock's price has reached an elevated level. This confluence of high valuation, moderate growth, and sustained price appreciation likely prompted QRFT's weekly rebalancing mechanism to initiate the consecutive weight decrease observed from May 29th to June 1st for this Consumer Staples company. The Qraft AI's assessment, factoring in its unique data overlays, appears to have identified a diminishing relative attractiveness for KO at its current price.

weight 0.720% → 0.690% (-0.030 pp)·stock down 0.2% in the 30 days before

Jun 1·entry $78.64·now $82.12

+4.43%
since Jun 1

QRFT · Weight decrease · 2d

QRFT's AI, which dynamically combines traditional factors and proprietary alternative data, appears to be systematically de-emphasizing Coca-Cola across its weekly rebalances. This divestment began as KO approached its 52-week high, currently trading at $79.01, representing 96% of that range. The fund's AI, considering its incorporation of traditional factors such as value, may perceive the stock's PER of 24.7 as elevated for a consumer staples company at this price level. Consequently, the system initiated a pattern of consecutive weight decreases, like the drop from 0.7500% to 0.7000% in late May, suggesting its complex algorithms are identifying diminishing relative attractiveness within its approximately 300 US large cap holdings.

weight 0.720% → 0.700% (-0.020 pp)·stock up 0.2% in the 30 days before

May 29·entry $79.01·now $82.12

+3.94%
since May 29

QRFT · Weight increase · 3d

The consecutive, minor weight increases for Coca-Cola from May 15th to 19th, ranging from 0.73% to 0.75%, signal Qraft AI's current assessment. The fund's methodology likely registered KO's sustained price momentum, with a +6.0% return over 30 days and the stock now at its 52-week high of $81.92, alongside its quality attributes such as a 43.62% ROE and 5.11% revenue growth. This blend of traditional factors and proprietary alternative-data overlays, central to QRFT's broad large-cap core style, is driving these specific, incremental adjustments during its weekly rebalancing. The AI's persistent allocation increase indicates a continued positive outlook for this Consumer Staples company, even at its current valuation with a PER of 25.84.

weight 0.710% → 0.750% (+0.040 pp)·stock up 8.5% in the 30 days before

May 19·entry $81.92·now $82.12Fresh

+0.24%
since May 19

QRFT · Weight increase · 2d

The ETF’s weight in KO has shifted with a distinct, incremental cadence, rising consecutively from 0.71% to 0.74% in recent trading days. This measured accumulation, despite the stock nearing its 52-week high of $81.56, aligns with QRFT’s AI strategy that integrates traditional factors like quality and momentum with proprietary alternative data. Coca-Cola’s high ROE of 43.62% and consistent revenue growth of 5.11% likely affirm its quality attribute, while its recent 90-day return of +17.1% indicates positive momentum. Qraft’s AI, with its weekly rebalancing capability and broad large-cap core style, appears to interpret these signals, potentially augmented by its alternative data overlays, as justification to increase exposure to the consumer staples giant even at its current valuation.

weight 0.710% → 0.740% (+0.030 pp)·stock up 7.2% in the 30 days before

May 18·entry $81.20·now $82.12Fresh

+1.13%
since May 18

QRFT · Weight decrease · 3d

stock down 3.1% in the 30 days before

Apr 16·entry $75.18·now $82.12

+9.23%
since Apr 16

QRFT · Weight decrease · 2d

stock down 3.2% in the 30 days before

Apr 15·entry $75.31·now $82.12

+9.04%
since Apr 15

QRFT · Weight decrease · 2d

stock down 0.7% in the 30 days before

Apr 8·entry $77.29·now $82.12

+6.25%
since Apr 8

QRFT · Accumulation · 3d

stock down 6.5% in the 30 days before

Mar 30·entry $76.27·now $82.12Drifting

+7.67%
since Mar 30

QRFT · Weight increase · 2d

stock down 6.0% in the 30 days before

Mar 27·entry $75.71·now $82.12Drifting

+8.47%
since Mar 27
PQUSnow 0.400% of fund7 signals

PQUS · Weight decrease · 2d

Coca-Cola's P/E of 26.12 and P/B of 9.35, despite a 43.62% return on equity and 5.11% revenue growth, presented a valuation challenge to PQUS's AI ranking system for US large-caps. This high valuation context was further emphasized as KO reached $84.92, marking 100% of its 52-week range after gaining 7.8% in the prior 30 days. Operating within its measured turnover style, the Pictet-managed fund's AI likely adjusted KO's rank due to the confluence of its current valuation and the price momentum, leading to a consecutive weight decrease from 0.4900% to 0.4000% across July 16th and 17th, 2026. This adjustment aligns with the fund's sector-balance and concentration rules, indicating a re-evaluation of KO's attractiveness relative to other holdings in its ~165 US large-cap portfolio at that elevated price point.

weight 0.500% → 0.400% (-0.100 pp)·stock up 1.6% in the 30 days before

Jul 17·entry $81.56·now $82.12

+0.69%
since Jul 17

PQUS · Weight decrease · 2d

KO’s PER of 26.12 and PBR of 9.35, coupled with a 43.62% return on equity and 5.11% revenue growth, likely prompted the Pictet AI ranking system to assess the stock's positioning within its US large-cap universe. Trading at $83.49, near 99% of its $84.14 52-week high, following 30-day returns of +3.8%, presented a valuation point for the AI's periodic rebalance. This likely led the system, operating under its concentration and sector-balance rules, to initiate the consecutive weight decreases from 0.6300% to 0.5000% on July 10th and further to 0.4900% on July 11th, reflecting a measured adjustment as the fund's style suggests.

weight 0.630% → 0.490% (-0.140 pp)·stock up 2.6% in the 30 days before

Jul 11·entry $84.25·now $82.12

-2.53%
since Jul 11

PQUS · Weight decrease · 2d

The weight of Coca-Cola Co in PQUS reflects a measured downward adjustment, shifting from 0.68% to 0.61% over a week-long period, punctuated by several days of stable weighting before further reductions. This pattern aligns with PQUS's described style of periodic rebalancing and measured turnover, where its AI ranking system likely identified KO’s current valuation at 97% of its 52-week high as a less compelling opportunity. Considering KO's PER of 25.74 and PBR of 9.35, which are elevated for a consumer staples company with 5.11% revenue growth, the AI system may be adjusting exposure. This adjustment could also be influenced by the fund’s layered sector-balance rules. The fund is methodically reducing its position in this stock from a recent peak, a move consistent with an AI aiming for optimized value within its US large-cap universe without daily, reactive trading.

weight 0.650% → 0.610% (-0.040 pp)·stock up 7.3% in the 30 days before

Jul 2·entry $84.14·now $82.12

-2.40%
since Jul 2

PQUS · Weight decrease · 2d

Coca-Cola shares are currently priced at $79.01, near 96% of their 52-week high of $81.92, following a 4.3% return over the past 30 days and 9.7% over the last year. This elevated valuation, with a PER of 24.81 and PBR of 9.35, likely influenced Pictet Asset Management's AI ranking system within PQUS, despite KO's 43.62% ROE and 5.11% revenue growth. The AI, which manages a US large-cap portfolio with periodic rebalances and sector-balance rules, initiated a series of weight decreases for KO, lowering its allocation to 0.64% by May 31. This specific move indicates the system dynamically adjusted KO's position at its current price, perceiving a lessened relative attractiveness for the Consumer Staples stock within its selection framework.

weight 0.670% → 0.640% (-0.030 pp)·stock up 0.2% in the 30 days before

May 31·entry $78.64·now $82.12

+4.43%
since May 31

PQUS · Weight increase · 2d

KO is currently trading at $80.82, residing at 99% of its 52-week high, following a substantial 90-day return of +19.7%. The consecutive weight increases in PQUS, observed from May 13th to May 17th, moving KO's allocation from 0.63% to 0.67%, indicate a deliberate adjustment by Pictet Asset Management's AI ranking system during a periodic rebalance window. Despite the stock's elevated price, the AI's methodology, which evaluates a US large-cap universe for its ~165 holdings, likely identified KO's 5.11% revenue growth and 43.62% return on equity as key factors supporting an increased position. This incremental scaling aligns with PQUS's design as a newer fund employing a measured turnover strategy, where fundamental shifts in a company like KO warrant a higher allocation within the AI's sector-balanced framework. The AI's ranking system appears to value these financial characteristics, even at a PER of 25.38, for this Consumer Staples giant.

weight 0.650% → 0.670% (+0.020 pp)·stock up 7.5% in the 30 days before

May 17·entry $81.20·now $82.12Fresh

+1.13%
since May 17

PQUS · Weight decrease · 2d

The AI ETF is likely reducing its weight in Coca-Cola due to concerns over its elevated valuation metrics, specifically its high PER of 24.63 and PBR of 9.35, which may be perceived as unsustainable relative to its 5.11% revenue growth within the mature consumer staples sector. This consecutive decrease suggests the AI is reallocating capital towards opportunities it deems offer better risk-adjusted returns. For retail investors, this highlights the critical lesson that even high-quality, defensive companies like KO require careful valuation assessment, as an overvalued stock, regardless of brand strength, can prompt smart money to seek more attractive alternatives.

weight 0.660% → 0.630% (-0.030 pp)·stock up 0.3% in the 30 days before

May 10·entry $78.66·now $82.12

+4.40%
since May 10

PQUS · Weight increase · 2d

stock up 3.6% in the 30 days before

Apr 30·entry $78.76·now $82.12Drifting

+4.27%
since Apr 30
AIEQnow 0.050% of fund2 signals

AIEQ · New entry · 1d

weight 0 → 0.150% (new)·stock up 0.2% in the 30 days before

May 30·entry $78.64·now $82.12Drifting

+4.43%
since May 30

AIEQ · Exit · 1d

stock up 3.3% in the 30 days before

May 3·entry $78.19·now $82.12

+5.03%
since May 3
LQAIno longer held4 signals

LQAI · Exit · 1d

Coca-Cola's representation within LQAI's portfolio maintained a stable, minor allocation around 0.10-0.11% for approximately two weeks before a sudden, full divestment on July 7th. This stepped removal, executed within the ETF’s weekly rebalancing cycle, indicates a decisive action by the Qraft AI selection engine, likely triggered as KO reached $84.05, precisely at its 52-week high. Considering the fund's core large-cap, AI-driven style, reaching the upper bound of its historical trading range, coupled with its PER of 25.74 and PBR of 9.35, may have signaled to the AI that its near-term appreciation potential was constrained. Even with a 43.62% ROE and 5.11% revenue growth, the AI's model, designed for name selection without heavy factor tilt, likely determined that the elevated valuation at this price point made KO a less compelling allocation within its ~100 US large-cap holdings, prompting its swift exit.

weight 0.110% → 0 (exited)·stock up 9.4% in the 30 days before

Jul 7·entry $84.05·now $82.12

-2.30%
since Jul 7

LQAI · Weight decrease · 3d

The AI likely initiated a consecutive weight decrease for Coca-Cola due to its high valuation multiples (PER 25.34, PBR 9.35) potentially not justifying its moderate 5.11% revenue growth, suggesting overvaluation or better opportunities elsewhere. This sustained divestment, culminating in a sharp reduction, serves as a practical reminder for retail investors to critically assess stock valuations, even for established brands, rather than relying solely on perceived stability.

weight 0.560% → 0.110% (-0.450 pp)·stock up 4.7% in the 30 days before

May 12·entry $80.03·now $82.12

+2.61%
since May 12

LQAI · Weight decrease · 2d

The AI ETF is likely decreasing its Coca-Cola weight due to concerns over its extended valuation multiples, particularly its high PER and PBR, which appear stretched relative to its moderate revenue growth, even with excellent ROE. For retail investors, this illustrates that even strong, stable companies can become less attractive to sophisticated algorithms when their price exceeds fundamental justification, warranting a closer look at current valuations beyond brand appeal.

weight 0.560% → 0.540% (-0.020 pp)·stock up 1.5% in the 30 days before

May 11·entry $78.66·now $82.12

+4.40%
since May 11

LQAI · Weight decrease · 2d

stock up 1.9% in the 30 days before

May 4·entry $78.19·now $82.12

+5.03%
since May 4

Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.

Buffett-style framework

Fails the frameworkas of May 31

AI ETFs present mixed signals for Coca-Cola, with QRFT accumulating and AIEQ making a new entry, while PQUS shows a recent weight decrease trend. This activity contrasts with a Buffett-style framework verdict, which deems the company a 'Fail' due to its current valuation offering no margin of safety.

  • Circle of CompetenceCoca-Cola's global beverage business has highly predictable unit economics and consistent consumer demand, allowing for reasonable projection of ten-year cash flows.
  • Economic MoatCoca-Cola possesses an unbreachable economic moat derived from its powerful global brand recognition and vast, entrenched distribution network, which ensures enduring competitive advantage.
  • ManagementThe provided data does not offer sufficient information to assess management's candor, capital allocation discipline, or skin in the game.
  • Financial HealthWhile the current ROE is very strong, comprehensive data on 10-year average ROE, operating margin trends, debt levels, and owner earnings are not provided to fully assess financial health.
  • Margin of SafetyThe current valuation multiples (PER 24.81, PBR 9.35, EV/EBITDA 29.71) suggest the market fully appreciates Coca-Cola's quality, leaving no discernible margin of safety for a conservative investor.

Coca-Cola demonstrates strong business fundamentals, passing the 'circle of competence' and 'economic moat' stages due to its predictable operations and powerful brand. However, without sufficient data to assess management or full financial health, and crucially, failing the 'margin of safety' criterion due to its high valuation, the company receives an overall 'Fail' verdict.

Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.