Last refreshed: July 21, 2026 (US ET)
Back to holdings

MS

Growth

MORGAN STANLEY

Financials·Investment Banking & BrokerageYield: Mid (1-3%)

Morgan Stanley, a financial holding company, provides various financial products and services to corporations, governments, financial institutions, and individuals in the Americas, Asia, Europe, the Middle East, and Africa. It operates through Institutional Securities, Wealth Management, and Investment Management segments. The company offers capital raising and financial advisory services, including services related to the underwriting of debt, equity securities, and other products, as well as advice on mergers and acquisitions, restructurings, and project finance.

Close · 3M

+31.47%

MS · 3M

+31.47%

Pinch / wheel to zoom · drag to pan · double-tap to reset

Held by 4 AI ETFs

QRFT0.740%

as of Jul 8

AIEQ0.670%

as of Jul 20

PQUS0.400%

as of Jul 21

LQAI0.210%

as of Jul 17

Signal performance

Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.

Buy signals18
Win rate28% (5/18)
Avg buy return+2.41%
QRFTnow 0.740% of fund17 signals

QRFT · Weight increase · 3d

Morgan Stanley, with a 12.28% Revenue Growth and 16.32% Return on Equity, aligns with QRFT's AI model for quality and momentum, integral to its broad large-cap core strategy. Its PBR of 2.53 and PER of 18.6 suggest a company valued consistently within market expectations, further influencing its standing in the Qraft AI’s factor analysis. The Qraft AI system increased its allocation to MS consecutively from 0.7200% on July 1st to 0.7500% by July 6th, reflecting a strengthening signal from its combined traditional factors and proprietary alternative-data overlays. This reallocation occurred while MS traded at $222.10, placing it at 98% of its 52-week high of $227.09, following a 30-day return of +10.8%.

weight 0.700% → 0.750% (+0.050 pp)·stock up 5.7% in the 30 days before

Jul 6·entry $222.10·now $210.94Fresh

-5.02%
since Jul 6

QRFT · Weight increase · 2d

The gradual, two-day increase in Morgan Stanley's weight, moving from 0.70% to 0.73% within QRFT, illustrates a precise adjustment by Qraft's AI. This subtle upward shift coincides with MS's current price of $213.93, sitting at 94% of its 52-week high and exhibiting a 90-day return of +26.7%, strongly indicating the AI's identification of positive momentum. Furthermore, the underlying financial attributes of Morgan Stanley, including 12.28% revenue growth and a 16.32% ROE, align with the quality and growth dimensions incorporated by Qraft’s traditional factor analysis. Leveraging weekly rebalances and its broad large-cap core approach, QRFT's AI likely used its proprietary alternative-data overlays to confirm sustained strength in MS, allowing for continued allocation as the stock maintains its advanced position.

weight 0.700% → 0.730% (+0.030 pp)·stock down 0.5% in the 30 days before

Jul 2·entry $213.93·now $210.94Fresh

-1.40%
since Jul 2

QRFT · Weight decrease · 3d

Morgan Stanley is currently trading at $209.04, reaching 92% of its $227.09 52-week high after a 60.7% return over the past year. This significant price appreciation likely triggered QRFT's AI, which combines traditional factors like momentum and value with proprietary alternative-data overlays, to re-evaluate its position in the stock. The Qraft AI initiated a consecutive weight decrease from 0.73% to 0.70% in MS over several weekly rebalances in late June, actively trimming its exposure within the broad large-cap core portfolio. This systematic reduction in allocation suggests the AI is balancing MS's 12.28% revenue growth and 16.32% ROE against a 19.42 PER and 2.53 PBR, potentially moderating its stance on valuation after the stock’s substantial rally.

weight 0.760% → 0.700% (-0.060 pp)·stock up 0.5% in the 30 days before

Jun 30·entry $209.04·now $210.94

+0.91%
since Jun 30

QRFT · Weight decrease · 2d

Qraft Technologies' AI-driven QRFT, which combines traditional factors with proprietary alternative-data overlays, has recently reduced its exposure to Morgan Stanley. Given the fund's weekly rebalancing cadence and its broad large-cap core style across ~300 US large caps, this consecutive weight decrease suggests the AI algorithm is actively re-allocating capital. The decision to trim holdings in MS, observed as the weight moved from 0.7300% to 0.7200%, likely reflects the AI detecting a shift in favorability after the stock's significant appreciation, boasting a 1-year return of +61.7% and trading at 93% of its 52-week high. Such adjustments indicate the AI's proprietary alternative-data overlays, alongside traditional factors like value or momentum, are signaling a tactical reduction, potentially to rebalance overall factor exposures within its diversified portfolio.

weight 0.760% → 0.720% (-0.040 pp)·stock up 3.9% in the 30 days before

Jun 29·entry $211.72·now $210.94

-0.37%
since Jun 29

QRFT · Accumulation · 5d

Morgan Stanley, currently priced at $212.03, approaches its 52-week high of $227.09 following a 63.7% return over the past year, a clear sign of sustained price momentum. The Qraft AI powering QRFT, which incorporates momentum as a traditional factor, likely identified this significant upward trajectory in MS. Furthermore, the company's 12.28% revenue growth and 16.32% ROE align with quality and growth characteristics favored by the fund's broad large-cap core style. The AI's proprietary alternative-data overlays likely confirmed continued positive signals for MS, even at 93% of its 52-week high, leading to the gradual accumulation from 0.73% to 0.76% in its weekly rebalancing cycle. This calculated increase reflects the AI’s ongoing assessment of a company displaying both strong performance and financial health.

weight 0.730% → 0.760% (+0.030 pp)·stock up 9.6% in the 30 days before

Jun 25·entry $221.04·now $210.94Fresh

-4.57%
since Jun 25

QRFT · Weight increase · 2d

Morgan Stanley, priced at $226.03, sits at the top of its $129.49 to $227.09 52-week range, following a 30-day return of +18.3% and a +71.5% gain over the past year. Despite nearing its annual high, the Qraft AI’s methodology for QRFT, which blends traditional factors like momentum with proprietary alternative-data overlays, likely registered continuous positive signals for the financial giant. This sustained conviction is evidenced by QRFT's consecutive weight increases from 0.73% to 0.77% within its ~300 US large-cap portfolio, potentially driven by MS’s 12.28% revenue growth and 16.32% return on equity. The weekly rebalancing schedule of this broad large-cap core fund allowed the AI, incorporating its quality and value factors, to incrementally increase exposure, viewing the company's fundamentals as supportive even at its current valuation, indicated by a PER of 19.42 and PBR of 2.53.

weight 0.750% → 0.770% (+0.020 pp)·stock up 12.7% in the 30 days before

Jun 23·entry $226.03·now $210.94Fresh

-6.68%
since Jun 23

QRFT · Weight increase · 2d

The weight assigned to Morgan Stanley within QRFT shows a measured, stepped progression, moving from 0.72% to 0.76% over several trading days, culminating in a slightly larger adjustment on June 17th. This gradual accumulation, occurring as Morgan Stanley shares trade at 99% of their 52-week high and after significant 30-day and 90-day returns, suggests Qraft's AI is capturing a sustained momentum signal. Given QRFT's mandate to combine traditional factors like momentum with proprietary alternative-data overlays, the AI likely detected a reinforcing pattern beyond just price appreciation, perhaps recognizing consistent revenue growth of 12.28% and a 16.32% ROE within the Financials sector, confirming the upward trajectory. The weekly rebalancing schedule of this broad large-cap core fund allows the AI to systematically adapt its exposure, incrementally increasing its position in MS as the stock continued its upward price movement and fundamental strength was identified.

weight 0.730% → 0.760% (+0.030 pp)·stock up 16.7% in the 30 days before

Jun 17·entry $224.96·now $210.94Fresh

-6.23%
since Jun 17

QRFT · Accumulation · 5d

weight 0.660% → 0.720% (+0.060 pp)·stock up 11.6% in the 30 days before

Jun 8·entry $212.24·now $210.94Fresh

-0.61%
since Jun 8

QRFT · Accumulation · 5d

weight 0.660% → 0.730% (+0.070 pp)·stock up 9.6% in the 30 days before

Jun 5·entry $211.93·now $210.94Fresh

-0.47%
since Jun 5

QRFT · Weight increase · 3d

MS is currently trading at its 52-week high of $214.98, following a 30-day return of +13.6% and a 90-day return of +20.1%. This trajectory, alongside a 1-year return of +66.5%, reflects sustained positive price movement for the company. QRFT's AI, which integrates momentum alongside traditional factors like value, quality, and low-vol, would register such consistent price appreciation, enabling rapid adjustments through its weekly rebalance schedule. The company's financials, including a revenue growth of 12.28% and a return on equity of 16.32%, provide fundamental data supporting a quality tilt within the Qraft AI’s analytical framework. Therefore, the AI’s decision to consecutively increase MS’s weight from 0.66% to 0.71% between May 29 and June 2 suggests the system identified a compelling intersection of current market performance, underlying business metrics, and proprietary alternative data signals.

weight 0.660% → 0.710% (+0.050 pp)·stock up 13.0% in the 30 days before

Jun 2·entry $214.98·now $210.94Fresh

-1.88%
since Jun 2

QRFT · Weight increase · 2d

The Qraft AI powering QRFT, which incorporates traditional factors like momentum and quality alongside proprietary alternative-data overlays, likely detected strengthening signals for Morgan Stanley. This allowed the fund, rebalancing weekly among its approximately 300 US large-cap holdings, to increase MS’s weight consistently from 0.6500% to 0.6900% over the specified period. Morgan Stanley's 30-day return of +10.7% suggests the AI's algorithms are weighting current market dynamics as a significant input. This gradual accumulation reflects the AI's adaptive approach within QRFT's broad large-cap core mandate, indicating sustained positive readings beyond initial entry points.

weight 0.660% → 0.690% (+0.030 pp)·stock up 10.7% in the 30 days before

Jun 1·entry $211.01·now $210.94Fresh

-0.03%
since Jun 1

QRFT · Weight increase · 2d

Morgan Stanley currently trades at its 52-week high of $201.03, reflecting a 1-year return of +61.2% and recent 30-day gains of +11.0%. This strong upward price trajectory signals significant momentum for the stock. Qraft's AI-driven methodology for QRFT, which blends traditional factors including momentum and quality with alternative data, likely identified sustaining strength in MS. The company's financials, showing 12.28% revenue growth and a 16.32% ROE, align with quality factor considerations within the AI's framework. Despite the stock already reaching its 52-week peak, the AI's proprietary overlays, potentially detecting continued positive catalysts not captured by price alone, compelled consecutive weight increases on May 20th and May 21st. The weekly rebalancing schedule of this diversified large-cap core fund facilitated these targeted adjustments, reflecting the AI's real-time assessment of MS at its current valuation.

weight 0.630% → 0.660% (+0.030 pp)·stock up 5.0% in the 30 days before

May 21·entry $200.51·now $210.94Drifting

+5.20%
since May 21

QRFT · Weight decrease · 2d

The AI ETF likely began reducing its MS weight consecutively despite the company's solid fundamentals, probably reacting to subtle shifts in market sentiment, technical indicators, or a reassessment of its relative risk/reward profile against other portfolio assets. For retail investors, this illustrates how AI-managed funds make tactical adjustments based on dynamic, often short-term, signals, emphasizing the need for personal due diligence beyond simply mirroring institutional moves.

weight 0.670% → 0.640% (-0.030 pp)·stock up 13.6% in the 30 days before

May 5·entry $189.25·now $210.94

+11.46%
since May 5

QRFT · Weight decrease · 2d

stock up 13.5% in the 30 days before

Apr 24·entry $188.07·now $210.94

+12.16%
since Apr 24

QRFT · Accumulation · 3d

stock up 18.8% in the 30 days before

Apr 17·entry $188.82·now $210.94Chased

+11.71%
since Apr 17

QRFT · Accumulation · 3d

stock down 6.3% in the 30 days before

Mar 23·entry $164.32·now $210.94Chased

+28.37%
since Mar 23

QRFT · Weight increase · 2d

stock down 7.4% in the 30 days before

Mar 20·entry $161.47·now $210.94Chased

+30.64%
since Mar 20
AIEQnow 0.670% of fund4 signals

AIEQ · Weight increase · 2d

AIEQ exhibited a sharp increase in its MS weighting, moving from 0.46% to 0.65% on July 1st, then incrementally rising to 0.67% by July 3rd. This quick, stepped adjustment aligns with Amplify ETFs' EquBot strategy, which rebalances daily with high turnover to capitalize on rapidly evolving market sentiment and fundamental shifts. The fund's underlying IBM Watson NLP engine likely detected a surge in positive sentiment for MS, prompting the allocation increase as the stock was trading at $213.93, near its 52-week high of $227.09, following a +61.2% one-year return. This move reflects AIEQ's hybrid approach, factoring in both momentum signals and MS's underlying financial characteristics, such as its 12.28% revenue growth and 16.32% ROE.

weight 0.460% → 0.670% (+0.210 pp)·stock down 0.5% in the 30 days before

Jul 3·entry $222.10·now $210.94Fresh

-5.02%
since Jul 3

AIEQ · Weight increase · 2d

The gradual, stepped accumulation of Morgan Stanley shares by AIEQ, moving from 0.45% to 0.49% over eight trading days, signals a measured conviction rather than an impulsive reaction. This incremental approach aligns with Amplify ETFs' EquBot methodology, which daily processes vast amounts of news and fundamental data through IBM Watson NLP, allowing for continuous, minor adjustments to its 140-180 stock portfolio rather than abrupt shifts. Even with Morgan Stanley trading at 99% of its 52-week high after a 69.3% one-year return, the AI's sentiment and fundamental analysis likely continued to detect positive signals from the company's 12.28% revenue growth and 16.32% ROE. This pattern suggests that despite the high current valuation metrics, the system, which prioritizes a hybrid of sentiment and fundamentals, continued to find enough positive indicators in MS’s recent performance to justify maintaining and slightly increasing exposure.

weight 0.460% → 0.490% (+0.030 pp)·stock up 17.7% in the 30 days before

Jun 18·entry $223.17·now $210.94Fresh

-5.48%
since Jun 18

AIEQ · Sudden change · 1d

Morgan Stanley's financial summary, showing a Price-to-Earnings ratio of 18.11, Price-to-Book ratio of 2.53, 12.28% revenue growth, and 16.32% Return on Equity, initially aligns with the fundamental component of AIEQ's hybrid stock selection style. However, the stock's current price of $208.00, marking its 52-week high and reflecting a 57.4% return over the past year, presents a contrasting valuation picture. The AIEQ system, leveraging IBM Watson NLP across thousands of data sources daily and applying EquBot's risk overlay, likely interpreted a change in sentiment or an elevated risk profile for Morgan Stanley at this peak valuation, prompting the sharp reduction in allocation from 1.14% to 0.44% on May 30, 2026.

weight 1.140% → 0.440% (-0.700 pp)·stock up 11.2% in the 30 days before

May 30·entry $211.01·now $210.94

-0.03%
since May 30

AIEQ · Sudden change · 1d

stock up 14.4% in the 30 days before

May 3·entry $188.01·now $210.94

+12.20%
since May 3
PQUSnow 0.400% of fund2 signals

PQUS · Weight increase · 2d

Morgan Stanley's PER of 19.42, PBR of 2.53, 12.28% revenue growth, and 16.32% ROE suggest a financially sound US large-cap entity that likely scored favorably within Pictet Asset Management's AI ranking system for PQUS. These metrics indicate a company with solid profitability and growth, aligning with the AI's objective to select US large caps while maintaining sector balance for the approximately 165-stock portfolio. The sequential increases in PQUS’s weight for MS, from 0.1500% to 0.4200% on June 25th and 26th, occurred as MS traded at $221.04, near 97% of its 52-week high, following a 14.0% return over the prior 30 days. This allocation adjustment implies the AI system identified sustained fundamental strength and market momentum in MS, prompting the allocation adjustments even as the stock reached a price level that represents substantial prior gains over the last year.

weight 0.140% → 0.420% (+0.280 pp)·stock up 5.2% in the 30 days before

Jun 26·entry $212.03·now $210.94Fresh

-0.51%
since Jun 26

PQUS · New entry · 1d

The AI likely initiated a position in Morgan Stanley due to its strong financial fundamentals, evidenced by impressive 12.28% revenue growth and a high 15.45% Return on Equity, indicating a well-managed and profitable company at a reasonable valuation. For retail investors, this highlights the value of focusing on companies with robust and consistent profitability metrics and growth, rather than solely chasing speculative trends, as even established financial firms can offer attractive opportunities.

weight 0 → 0.130% (new)·stock up 8.4% in the 30 days before

May 10·entry $191.10·now $210.94Chased

+10.38%
since May 10
LQAInow 0.210% of fund2 signals

LQAI · New entry · 1d

weight 0 → 0.210% (new)·stock up 1.7% in the 30 days before

Jul 7·entry $222.04·now $210.94Fresh

-5.00%
since Jul 7

LQAI · Exit · 1d

The AI fund likely divested from Morgan Stanley, despite its solid financial metrics, because its sophisticated algorithms identified more compelling opportunities elsewhere or flagged nuanced risks not apparent in simple summary ratios, possibly signaling a sector-wide rebalancing. For retail investors, this underscores that AI-driven decisions consider a dynamic array of factors beyond static fundamentals, urging them to broaden their analytical scope and not solely rely on a few positive metrics when evaluating a stock.

weight 0.100% → 0 (exited)·stock up 5.9% in the 30 days before

May 12·entry $191.88·now $210.94

+9.93%
since May 12

Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.

Buffett-style framework

Too hard to callas of May 11

AI ETFs display mixed sentiment, with PQUS showing a new entry and AIEQ increasing its weight, while QRFT exhibits a slight weight decrease. This contrasts with a Buffett-style framework, which deems Morgan Stanley "Too Hard" to evaluate, signifying a fundamental disagreement on the ability to predict its long-term performance.

  • Circle of CompetenceThe cyclical nature of investment banking and capital markets makes predicting Morgan Stanley's owner earnings with sufficient certainty over a ten-year horizon genuinely challenging.
  • Economic MoatAssessment of an economic moat is not performed when a company falls outside the circle of competence.
  • ManagementEvaluation of management quality is not performed when a company falls outside the circle of competence.
  • Financial HealthAnalysis of financial health, including owner earnings, is not performed when a company falls outside the circle of competence.
  • Margin of SafetyDetermining a margin of safety is not possible when intrinsic value cannot be reliably projected.

The application of the Buffett-style framework leads to a "Too Hard" verdict for Morgan Stanley, primarily due to the inherent unpredictability of its cash flows over a ten-year period. The significant exposure to cyclical investment banking and capital markets operations makes it difficult to project owner earnings with sufficient confidence. Therefore, further stages of analysis, including economic moat, management assessment, financial health, and margin of safety, cannot be reliably conducted within this framework.

Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.