AIVL2.910%
as of Sep 3
PG
DefensivePROCTER & GAMBLE
The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care segments. The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands.
Close · 3M
-0.85%
Held by 2 AI ETFs
AIEQ0.050%
as of Sep 4
Signal performance
Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.
Buy signals9
Win rate44% (4/9)
Avg buy return-0.55%
AIVL · Weight increase · 3d
weight 2.882% → 2.950% (+0.068 pp)·stock down 0.2% in the 30 days before
Sep 2·entry $147.64·now $146.92Fresh
-0.49%
since Sep 2
AIVL · Weight increase · 2d
weight 2.882% → 2.943% (+0.061 pp)·stock up 0.4% in the 30 days before
Aug 31·entry $145.12·now $146.92Fresh
+1.24%
since Aug 31
AIVL · Weight decrease · 3d
weight 2.955% → 2.882% (-0.073 pp)·stock down 2.0% in the 30 days before
Aug 27·entry $143.14·now $146.92
+2.64%
since Aug 27
AIVL · Weight decrease · 2d
weight 2.955% → 2.905% (-0.050 pp)·stock down 2.6% in the 30 days before
Aug 26·entry $145.00·now $146.92
+1.32%
since Aug 26
AIVL · Weight increase · 2d
weight 2.885% → 2.955% (+0.069 pp)·stock down 0.5% in the 30 days before
Aug 24·entry $146.60·now $146.92Fresh
+0.22%
since Aug 24
AIVL · Weight increase · 2d
weight 2.868% → 2.895% (+0.028 pp)·stock down 2.5% in the 30 days before
Aug 19·entry $144.38·now $146.92Fresh
+1.76%
since Aug 19
AIVL · Weight decrease · 5d
weight 2.940% → 2.868% (-0.072 pp)·stock down 4.6% in the 30 days before
Aug 17·entry $143.12·now $146.92
+2.66%
since Aug 17
AIVL · Weight decrease · 4d
weight 2.940% → 2.869% (-0.071 pp)·stock down 4.6% in the 30 days before
Aug 14·entry $144.55·now $146.92
+1.64%
since Aug 14
AIVL · Weight decrease · 3d
weight 2.940% → 2.873% (-0.067 pp)·stock down 2.6% in the 30 days before
Aug 13·entry $144.26·now $146.92
+1.84%
since Aug 13
AIVL · Weight decrease · 2d
weight 2.940% → 2.890% (-0.050 pp)·stock down 1.4% in the 30 days before
Aug 12·entry $144.08·now $146.92
+1.97%
since Aug 12
AIVL · Weight decrease · 4d
weight 3.020% → 2.919% (-0.102 pp)·stock down 1.6% in the 30 days before
Jul 29·entry $146.10·now $146.92
+0.56%
since Jul 29
AIVL · Weight decrease · 3d
weight 3.020% → 2.944% (-0.077 pp)·stock down 0.1% in the 30 days before
Jul 28·entry $148.88·now $146.92
-1.32%
since Jul 28
AIVL · Weight decrease · 2d
weight 3.020% → 2.958% (-0.062 pp)·stock down 3.0% in the 30 days before
Jul 24·entry $147.41·now $146.92
-0.33%
since Jul 24
AIVL · Weight decrease · 3d
weight 3.031% → 3.003% (-0.028 pp)·stock down 1.5% in the 30 days before
Jul 21·entry $148.10·now $146.92
-0.80%
since Jul 21
AIVL · Weight decrease · 2d
weight 3.031% → 3.014% (-0.017 pp)·stock down 0.9% in the 30 days before
Jul 20·entry $149.13·now $146.92
-1.48%
since Jul 20
-3.02%
since Jul 16
-0.08%
since Jul 10
+0.05%
since Jul 9
-2.97%
since Jul 2
-3.37%
since Jun 24
-0.51%
since Jun 22
-1.80%
since Jun 12
AIEQ · Sudden change · 1d
weight 1.240% → 0.050% (-1.190 pp)·stock up 0.9% in the 30 days before
Sep 1·entry $146.21·now $146.92
+0.49%
since Sep 1
AIEQ · Weight decrease · 3d
weight 1.270% → 1.230% (-0.040 pp)·stock down 0.1% in the 30 days before
Aug 28·entry $143.78·now $146.92
+2.18%
since Aug 28
AIEQ · Weight decrease · 2d
weight 1.270% → 1.250% (-0.020 pp)·stock down 2.0% in the 30 days before
Aug 27·entry $143.14·now $146.92
+2.64%
since Aug 27
AIEQ · Weight increase · 2d
weight 1.220% → 1.250% (+0.030 pp)·stock down 4.1% in the 30 days before
Aug 20·entry $142.97·now $146.92Drifting
+2.76%
since Aug 20
AIEQ · Sudden change · 1d
weight 0.150% → 1.250% (+1.100 pp)·stock down 2.0% in the 30 days before
Aug 2·entry $144.97·now $146.92
+1.35%
since Aug 2
-0.35%
since Jul 1
-1.06%
since Jun 25
Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.
Buffett-style framework
Fails the frameworkas of May 11
Recent AI ETF activity shows AIVL and AIEQ trending towards weight decreases, and QRFT completely exited its position in Procter & Gamble. This aligns with the value-investing framework's 'Fail' verdict, as the AI funds appear to be reducing or eliminating exposure, possibly also perceiving a lack of compelling value at current prices.
- Circle of CompetenceProcter & Gamble's diverse portfolio of essential household and personal care products provides stable demand and predictable earning power, aligning with the circle of competence.
- Economic MoatThe company benefits from strong brand power across numerous well-established products and a significant scale-driven cost advantage in manufacturing and distribution, creating a durable economic moat.
- ManagementThe provided financial data and activity trends do not offer sufficient information to definitively assess management's candor, capital allocation discipline, or specific 'skin in the game'.
- Financial HealthWith a strong current ROE of 31.25%, P&G demonstrates excellent profitability, and as a mature consumer staples giant, it likely maintains stable operating margins and consistently positive owner earnings.
- Margin of SafetyDespite being a wonderful company, its current P/E ratio of 20.72, combined with modest revenue growth of 1.08% YoY, does not suggest a sufficient margin of safety at its current price.
Procter & Gamble fits well within the circle of competence and possesses a strong economic moat due to its brand power and scale. While its financial health is robust with high returns on equity, the current valuation, indicated by a high P/E relative to its low growth rate, does not offer a sufficient margin of safety for a new investment. This leads to an overall 'Fail' verdict despite the underlying quality of the business.
Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.