Last refreshed: October 26, 2026 (US ET)
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PG

Defensive

PROCTER & GAMBLE CO/THE

Consumer Staples·Personal Care ProductsYield: Mid (1-3%)

The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care segments. The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands.

Close · 3M

+7.02%

PG · 3M

+7.02%

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Held by 2 AI ETFs

AIVL3.236%

as of Oct 23

LQAI0.610%

as of Oct 22

Signal performance

Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.

Buy signals20
Win rate100% (20/20)
Avg buy return+8.33%
AIVLnow 3.236% of fund21 signals

AIVL · Accumulation · 5d

weight 3.033% → 3.203% (+0.169 pp)·stock up 6.7% in the 30 days before

Oct 14·entry $156.53·now $161.02Drifting

+2.87%
since Oct 14

AIVL · Accumulation · 5d

weight 2.989% → 3.121% (+0.133 pp)·stock up 5.5% in the 30 days before

Oct 12·entry $153.20·now $161.02Drifting

+5.10%
since Oct 12

AIVL · Weight increase · 3d

weight 3.033% → 3.106% (+0.073 pp)·stock up 5.6% in the 30 days before

Oct 8·entry $150.59·now $161.02Drifting

+6.93%
since Oct 8

AIVL · Weight increase · 2d

weight 3.033% → 3.066% (+0.033 pp)·stock up 1.5% in the 30 days before

Oct 7·entry $147.82·now $161.02Drifting

+8.93%
since Oct 7

AIVL · Weight decrease · 3d

weight 3.083% → 2.989% (-0.095 pp)·stock down 1.5% in the 30 days before

Oct 1·entry $143.95·now $161.02

+11.86%
since Oct 1

AIVL · Weight decrease · 2d

weight 3.083% → 3.023% (-0.060 pp)·stock up 0.1% in the 30 days before

Sep 30·entry $145.28·now $161.02

+10.83%
since Sep 30

AIVL · Weight increase · 2d

weight 2.996% → 3.083% (+0.087 pp)·stock up 4.1% in the 30 days before

Sep 28·entry $149.03·now $161.02Drifting

+8.05%
since Sep 28

AIVL · Weight decrease · 2d

weight 3.021% → 2.996% (-0.025 pp)·stock up 0.2% in the 30 days before

Sep 24·entry $145.68·now $161.02

+10.53%
since Sep 24

AIVL · Weight decrease · 3d

weight 3.006% → 2.971% (-0.035 pp)·stock up 2.2% in the 30 days before

Sep 21·entry $146.08·now $161.02

+10.23%
since Sep 21

AIVL · Accumulation · 5d

weight 2.886% → 2.990% (+0.103 pp)·stock up 1.4% in the 30 days before

Sep 18·entry $146.39·now $161.02Drifting

+9.99%
since Sep 18

AIVL · Accumulation · 5d

weight 2.917% → 3.004% (+0.087 pp)·stock up 2.9% in the 30 days before

Sep 17·entry $147.55·now $161.02Drifting

+9.13%
since Sep 17

AIVL · Accumulation · 6d

weight 2.910% → 3.006% (+0.096 pp)·stock up 2.7% in the 30 days before

Sep 16·entry $147.02·now $161.02Drifting

+9.52%
since Sep 16

AIVL · Accumulation · 5d

weight 2.911% → 2.981% (+0.070 pp)·stock up 1.5% in the 30 days before

Sep 15·entry $146.67·now $161.02Drifting

+9.78%
since Sep 15

AIVL · Weight increase · 3d

weight 2.886% → 2.958% (+0.072 pp)·stock up 1.3% in the 30 days before

Sep 14·entry $146.13·now $161.02Chased

+10.19%
since Sep 14

AIVL · Weight increase · 2d

weight 2.886% → 2.937% (+0.051 pp)·stock up 0.8% in the 30 days before

Sep 11·entry $145.27·now $161.02Chased

+10.84%
since Sep 11

AIVL · Weight increase · 3d

stock down 0.2% in the 30 days before

Sep 2·entry $147.64·now $161.02Drifting

+9.06%
since Sep 2

AIVL · Weight increase · 2d

stock up 0.4% in the 30 days before

Aug 31·entry $145.12·now $161.02Chased

+10.96%
since Aug 31

AIVL · Weight decrease · 3d

stock down 2.0% in the 30 days before

Aug 27·entry $143.14·now $161.02

+12.49%
since Aug 27

AIVL · Weight decrease · 2d

stock down 2.6% in the 30 days before

Aug 26·entry $145.00·now $161.02

+11.05%
since Aug 26

AIVL · Weight increase · 2d

stock down 0.5% in the 30 days before

Aug 24·entry $146.60·now $161.02Drifting

+9.84%
since Aug 24

AIVL · Weight increase · 2d

stock down 2.5% in the 30 days before

Aug 19·entry $144.38·now $161.02Chased

+11.53%
since Aug 19
LQAInow 0.610% of fund4 signals

LQAI · Accumulation · 5d

weight 0.520% → 0.580% (+0.060 pp)·stock up 8.0% in the 30 days before

Oct 16·entry $159.35·now $161.02Fresh

+1.05%
since Oct 16

LQAI · Weight increase · 3d

weight 0.520% → 0.550% (+0.030 pp)·stock up 5.5% in the 30 days before

Oct 12·entry $153.20·now $161.02Drifting

+5.10%
since Oct 12

LQAI · Weight increase · 2d

weight 0.520% → 0.540% (+0.020 pp)·stock up 5.8% in the 30 days before

Oct 9·entry $151.23·now $161.02Drifting

+6.47%
since Oct 9

LQAI · New entry · 1d

weight 0 → 0.530% (new)·stock up 3.2% in the 30 days before

Sep 29·entry $148.32·now $161.02Drifting

+8.56%
since Sep 29
AIEQno longer held5 signals

AIEQ · Exit · 1d

weight 0.050% → 0 (exited)·stock down 1.5% in the 30 days before

Oct 1·entry $143.95·now $161.02

+11.86%
since Oct 1

AIEQ · Sudden change · 1d

stock up 0.9% in the 30 days before

Sep 1·entry $146.21·now $161.02

+10.13%
since Sep 1

AIEQ · Weight decrease · 3d

stock down 0.1% in the 30 days before

Aug 28·entry $143.78·now $161.02

+11.99%
since Aug 28

AIEQ · Weight decrease · 2d

stock down 2.0% in the 30 days before

Aug 27·entry $143.14·now $161.02

+12.49%
since Aug 27

AIEQ · Weight increase · 2d

stock down 4.1% in the 30 days before

Aug 20·entry $142.97·now $161.02Chased

+12.63%
since Aug 20

Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.

Buffett-style framework

Fails the frameworkas of Sep 13

AIVL shows a consistent trend of increasing its weight in Procter & Gamble, suggesting the AI identifies it as a holding or accumulating opportunity. This contrasts with the framework's 'Fail' verdict, which is driven by an absence of a margin of safety at the current price, though AIEQ's large decrease aligns more with valuation concerns.

  • Circle of CompetenceThe company's consumer staples business model, with its portfolio of essential and recurring-purchase brands, allows for a predictable projection of ten-year cash flows.
  • Economic MoatProcter & Gamble possesses a strong economic moat derived from its extensive portfolio of globally recognized brands, which foster consumer loyalty and enable pricing power, combined with significant scale advantages in distribution and marketing.
  • ManagementInformation to assess management's candor, capital allocation discipline, or personal stake in the company is not provided by the given financial snapshot.
  • Financial HealthThe company demonstrates strong financial health with an excellent current Return on Equity of 29.83%, though a full 10-year history for ROE consistency, operating margins, and detailed debt structure is not available in the provided data.
  • Margin of SafetyThe current valuation metrics, including a P/E of 21.03 and an EV/EBITDA of 23.87, indicate that the stock is trading at a full price, offering no discernible margin of safety relative to a conservative estimate of intrinsic value.

Procter & Gamble is a high-quality business that easily passes the circle of competence, economic moat, and financial health stages due to its stable industry, powerful brands, and strong profitability. However, the current market price does not offer a margin of safety, leading to a 'Fail' verdict, despite the strong underlying business fundamentals.

Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.