Last refreshed: September 4, 2026 (US ET)
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ROL

Defensive

ROLLINS INC

IndustrialsYield: Mid (1-3%)

Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, food service, and logistics.

Close · 3M

-37.34%

ROL · 3M

-37.34%

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Held by 1 AI ETF

PQUS0.210%

as of Sep 1

Signal performance

Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.

Buy signals8
Win rate0% (0/8)
Avg buy return-18.00%
PQUSnow 0.210% of fund1 signal

PQUS · New entry · 1d

weight 0 → 0.030% (new)·stock down 9.9% in the 30 days before

Jul 31·entry $37.97·now $35.71Fresh

-5.95%
since Jul 31
AIEQno longer held11 signals

AIEQ · Exit · 1d

weight 1.910% → 0 (exited)·stock down 5.2% in the 30 days before

Sep 1·entry $36.19·now $35.71

-1.33%
since Sep 1

AIEQ · Weight increase · 2d

weight 1.910% → 1.940% (+0.030 pp)·stock down 6.4% in the 30 days before

Aug 23·entry $37.26·now $35.71Fresh

-4.16%
since Aug 23

AIEQ · Weight decrease · 4d

weight 1.980% → 1.870% (-0.110 pp)·stock down 20.4% in the 30 days before

Aug 15·entry $36.02·now $35.71

-0.86%
since Aug 15

AIEQ · Weight decrease · 3d

weight 1.980% → 1.910% (-0.070 pp)·stock down 17.2% in the 30 days before

Aug 13·entry $36.22·now $35.71

-1.41%
since Aug 13

AIEQ · Weight decrease · 2d

weight 1.980% → 1.930% (-0.050 pp)·stock down 17.5% in the 30 days before

Aug 12·entry $36.52·now $35.71

-2.22%
since Aug 12

AIEQ · Weight decrease · 2d

weight 2.000% → 1.950% (-0.050 pp)·stock down 15.7% in the 30 days before

Aug 7·entry $37.74·now $35.71

-5.38%
since Aug 7

AIEQ · Sudden change · 1d

weight 0.260% → 2.000% (+1.740 pp)·stock down 9.9% in the 30 days before

Aug 2·entry $38.19·now $35.71

-6.49%
since Aug 2

AIEQ · Weight decrease · 2d

weight 0.310% → 0.290% (-0.020 pp)·stock down 3.7% in the 30 days before

Jul 16·entry $45.46·now $35.71

-21.45%
since Jul 16

AIEQ · Weight increase · 2d

weight 0.290% → 0.310% (+0.020 pp)·stock down 4.9% in the 30 days before

Jul 9·entry $44.77·now $35.71Fresh

-20.24%
since Jul 9

AIEQ · Weight increase · 2d

weight 0 → 0.300% (new)·stock down 6.3% in the 30 days before

Jul 3·entry $42.73·now $35.71Fresh

-16.43%
since Jul 3

AIEQ · New entry · 1d

weight 0 → 0.290% (new)·stock down 11.5% in the 30 days before

Jul 1·entry $42.14·now $35.71Fresh

-15.26%
since Jul 1
LQAIno longer held14 signals

LQAI · Exit · 1d

weight 0.380% → 0 (exited)·stock down 11.7% in the 30 days before

Jun 9·entry $47.53·now $35.71

-24.87%
since Jun 9

LQAI · Weight increase · 3d

weight 0.350% → 0.390% (+0.040 pp)·stock down 13.1% in the 30 days before

Jun 5·entry $47.10·now $35.71Fresh

-24.18%
since Jun 5

LQAI · Weight increase · 2d

weight 0.350% → 0.370% (+0.020 pp)·stock down 14.1% in the 30 days before

Jun 4·entry $46.50·now $35.71Fresh

-23.20%
since Jun 4

LQAI · Weight decrease · 6d

weight 0.440% → 0.350% (-0.090 pp)·stock down 17.8% in the 30 days before

Jun 2·entry $45.04·now $35.71

-20.71%
since Jun 2

LQAI · Weight decrease · 5d

weight 0.440% → 0.360% (-0.080 pp)·stock down 16.9% in the 30 days before

Jun 1·entry $46.32·now $35.71

-22.91%
since Jun 1

LQAI · Weight decrease · 4d

weight 0.440% → 0.370% (-0.070 pp)·stock down 14.0% in the 30 days before

May 29·entry $47.60·now $35.71

-24.98%
since May 29

LQAI · Weight decrease · 3d

weight 0.440% → 0.390% (-0.050 pp)·stock down 11.3% in the 30 days before

May 28·entry $49.42·now $35.71

-27.74%
since May 28

LQAI · Weight decrease · 2d

weight 0.440% → 0.400% (-0.040 pp)·stock down 10.0% in the 30 days before

May 27·entry $50.38·now $35.71

-29.12%
since May 27

LQAI · Weight increase · 2d

stock down 0.7% in the 30 days before

May 18·entry $54.61·now $35.71Fresh

-34.61%
since May 18

LQAI · Weight decrease · 3d

stock down 3.1% in the 30 days before

May 12·entry $52.98·now $35.71

-32.60%
since May 12

LQAI · Weight decrease · 2d

stock down 2.5% in the 30 days before

May 11·entry $52.88·now $35.71

-32.47%
since May 11

LQAI · Weight decrease · 4d

stock up 0.9% in the 30 days before

May 6·entry $54.19·now $35.71

-34.10%
since May 6

LQAI · Weight decrease · 3d

stock down 0.0% in the 30 days before

May 5·entry $54.11·now $35.71

-34.00%
since May 5

LQAI · Weight decrease · 2d

stock up 0.4% in the 30 days before

May 4·entry $54.15·now $35.71

-34.05%
since May 4

Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.

Buffett-style framework

Fails the frameworkas of Aug 16

AI ETFs, specifically AIEQ, recently showed a sudden large increase in Rollins' weight, followed by a consistent trend of decreasing that weight. This shift by AIEQ to reduce exposure aligns with the framework's 'Fail' verdict, which indicates that despite the company's quality, its current valuation is too high and lacks a margin of safety.

  • Circle of CompetenceRollins Inc. operates in the pest control industry, a recurring service business with stable unit economics that allow for reasonable ten-year cash flow projections.
  • Economic MoatThe company benefits from strong brand recognition (e.g., Orkin) and scale-driven cost advantages, which provide a durable competitive moat.
  • ManagementInformation regarding management's candor, capital allocation discipline, and skin in the game is not available in the provided data to assess this criterion.
  • Financial HealthWhile the reported ROE of 37.2% is excellent, a comprehensive assessment of financial health requires more information on 10-year ROE consistency, operating margins, debt structure, and detailed owner earnings calculation components.
  • Margin of SafetyWith a PER of 32.88, PBR of 21.16, and EV/EBITDA of 29.19, the current price offers no defensible discount to intrinsic value, failing the margin of safety criterion.

Rollins Inc. is assessed as operating within a predictable circle of competence and possessing a strong economic moat, indicating a high-quality business. However, due to a lack of complete data for management and financial health assessment, and most critically, an absence of a margin of safety at its current valuation, the company fails the overall value-investing framework.

Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.