Last refreshed: September 4, 2026 (US ET)
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ZBRA

Growth

ZEBRA TECHNOLOGIES CORPORATION

Information Technology·Electronic Equipment & Instruments

Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels.

Close · 3M

+22.97%

ZBRA · 3M

+22.97%

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Held by 0 AI ETFs

None of the tracked AI ETFs currently hold this name.

Signal performance

Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.

Buy signals2
Win rate100% (2/2)
Avg buy return+1.17%
AIEQno longer held4 signals

AIEQ · Exit · 1d

weight 0.570% → 0 (exited)·stock up 13.0% in the 30 days before

May 30·entry $249.96·now $262.75

+5.12%
since May 30

AIEQ · Weight decrease · 2d

weight 0.600% → 0.550% (-0.050 pp)·stock up 12.6% in the 30 days before

May 22·entry $255.55·now $262.75

+2.82%
since May 22

AIEQ · Weight increase · 3d

weight 0.490% → 0.590% (+0.100 pp)·stock up 11.3% in the 30 days before

May 17·entry $260.06·now $262.75Fresh

+1.03%
since May 17

AIEQ · Weight increase · 2d

weight 0.490% → 0.580% (+0.090 pp)·stock up 11.3% in the 30 days before

May 15·entry $259.35·now $262.75Fresh

+1.31%
since May 15

Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.

Buffett-style framework

Fails the frameworkas of May 18

The analysis yields a 'Fail' verdict for ZBRA, primarily due to financial health and margin of safety concerns, which contrasts with AIEQ's recent trend of increasing its position in the stock. Conversely, QRFT's recent exit aligns with the framework's cautious stance on the company at its current valuation and profitability levels.

  • Circle of CompetenceZebra's focus on essential enterprise operational technology and data capture solutions across stable industries suggests its unit economics are sufficiently predictable for long-term projection.
  • Economic MoatZebra possesses a durable economic moat derived from significant switching costs for integrated hardware and software solutions, an established brand, and scale advantages in its specialized niche.
  • ManagementThe provided financial data is insufficient to assess management's candor, capital allocation decisions, or skin in the game.
  • Financial HealthThe reported ROE of 11.5% falls short of the framework's demanding criterion for a 10-year average ROE of 15% or higher.
  • Margin of SafetyThe current PER of 29.94 and EV/EBITDA of 17.95, particularly in light of an ROE below the framework's target, do not indicate a defensible margin of safety.

Zebra Technologies operates within a predictable circle of competence and benefits from a strong economic moat built on switching costs and scale. However, the company fails on critical financial health metrics, with its reported ROE not meeting the framework's stringent requirements. Additionally, current valuation multiples do not offer a sufficient margin of safety, leading to an overall 'Fail' verdict for a Buffett-style investment.

Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.