as of Oct 23
AAPL
GrowthAPPLE INC
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms.
Close · 3M
+17.31%
Held by 5 AI ETFs
Signal performance
Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.
PQUS · Accumulation · 5d
weight 6.520% → 6.790% (+0.270 pp)·stock up 3.5% in the 30 days before
Oct 23·entry $347.73·now $347.73Fresh
PQUS · Accumulation · 5d
weight 6.500% → 6.760% (+0.260 pp)·stock up 3.3% in the 30 days before
Oct 22·entry $348.22·now $347.73Fresh
PQUS · Accumulation · 5d
weight 6.410% → 6.600% (+0.190 pp)·stock up 1.2% in the 30 days before
Oct 21·entry $343.99·now $347.73Fresh
PQUS · Accumulation · 5d
weight 6.420% → 6.680% (+0.260 pp)·stock up 1.9% in the 30 days before
Oct 16·entry $343.46·now $347.73Fresh
PQUS · Accumulation · 5d
weight 6.350% → 6.580% (+0.230 pp)·stock up 2.9% in the 30 days before
Oct 15·entry $342.00·now $347.73Fresh
PQUS · Accumulation · 5d
weight 6.370% → 6.620% (+0.250 pp)·stock up 3.5% in the 30 days before
Oct 14·entry $342.96·now $347.73Fresh
PQUS · Weight increase · 2d
stock up 8.0% in the 30 days before
Oct 8·entry $340.42·now $347.73Drifting
AIVL · Weight increase · 3d
weight 4.199% → 4.295% (+0.096 pp)·stock up 3.5% in the 30 days before
Oct 23·entry $347.73·now $347.73Fresh
AIVL · Accumulation · 5d
weight 4.275% → 4.276% (+0.000 pp)·stock up 3.3% in the 30 days before
Oct 22·entry $348.22·now $347.73Fresh
AIVL · Weight increase · 2d
weight 4.261% → 4.287% (+0.025 pp)·stock up 2.0% in the 30 days before
Oct 19·entry $342.94·now $347.73Fresh
AIVL · Accumulation · 5d
weight 4.233% → 4.261% (+0.029 pp)·stock up 2.9% in the 30 days before
Oct 15·entry $342.00·now $347.73Fresh
AIVL · Accumulation · 5d
weight 4.253% → 4.313% (+0.060 pp)·stock up 3.5% in the 30 days before
Oct 14·entry $342.96·now $347.73Fresh
AIVL · Weight increase · 2d
stock up 8.0% in the 30 days before
Oct 8·entry $340.42·now $347.73Drifting
LQAI · Weight increase · 2d
weight 3.980% → 4.120% (+0.140 pp)·stock up 3.3% in the 30 days before
Oct 22·entry $348.22·now $347.73Fresh
LQAI · Weight decrease · 2d
weight 4.070% → 3.980% (-0.090 pp)·stock up 0.2% in the 30 days before
Oct 20·entry $339.50·now $347.73
LQAI · Weight increase · 2d
stock up 8.0% in the 30 days before
Oct 8·entry $340.42·now $347.73Drifting
BUZZ · Weight decrease · 3d
weight 2.200% → 2.130% (-0.070 pp)·stock up 1.2% in the 30 days before
Oct 21·entry $343.99·now $347.73
BUZZ · Weight decrease · 2d
weight 2.200% → 2.140% (-0.060 pp)·stock up 0.2% in the 30 days before
Oct 20·entry $339.50·now $347.73
BUZZ · Sudden change · 1d
weight 3.200% → 2.080% (-1.120 pp)·stock up 2.9% in the 30 days before
Oct 15·entry $342.00·now $347.73
BUZZ · Accumulation · 5d
weight 2.870% → 3.200% (+0.330 pp)·stock up 3.5% in the 30 days before
Oct 14·entry $342.96·now $347.73Fresh
BUZZ · Weight increase · 2d
stock up 8.0% in the 30 days before
Oct 8·entry $340.42·now $347.73Drifting
AIEQ · Weight increase · 3d
weight 1.270% → 1.320% (+0.050 pp)·stock up 3.5% in the 30 days before
Oct 25·now $347.73
AIEQ · Weight increase · 2d
weight 1.270% → 1.310% (+0.040 pp)·stock up 3.5% in the 30 days before
Oct 23·entry $347.73·now $347.73Fresh
AIEQ · Weight decrease · 2d
weight 1.290% → 1.270% (-0.020 pp)·stock up 1.2% in the 30 days before
Oct 21·entry $343.99·now $347.73
AIEQ · Weight increase · 2d
stock up 3.1% in the 30 days before
Oct 9·entry $336.64·now $347.73Drifting
Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.
Buffett-style framework
The AI ETFs are mostly accumulating Apple: PQUS has added in recent sessions (+0.26pp to 6.68%), AIVL has been creeping up to about 4.28%, and LQAI and AIEQ have nudged weights higher, while QRFT holds the largest position at 9.11%. BUZZ made a sudden cut of 1.12pp after earlier adds, a rare dissent. This accumulation agrees with the framework on business quality but conflicts with the price stage, since the framework would wait for a much lower entry point.
- Circle of CompetenceApple's unit economics (iPhone-anchored ecosystem, growing services, huge recurring replacement demand) are stable enough to project ten-year cash flows, and the framework's own portfolio history includes Apple-like consumer franchises.
- Economic MoatThe brand, ecosystem switching costs, and installed base of devices and services create a durable advantage likely to persist beyond ten years.
- ManagementShareholder communication candor and insider ownership cannot be judged from the data provided, though the large, consistent buyback record suggests capital allocation discipline, which is tempered by the fact that repurchases at today's multiples are less accretive per dollar of value.
- Financial HealthROE of 137% (inflated by buybacks shrinking equity), strong margins, and substantial free cash flow indicate very high returns on capital and consistently positive owner earnings, with debt well covered by cash generation.
- Margin of SafetyAt 38.8x earnings, 37x EV/EBITDA and a roughly $5 trillion market cap, the price embeds optimistic growth well beyond 14% revenue expansion, leaving no defensible margin of safety even for a wonderful company.
Apple clears the circle of competence, moat, and financial tests with a wonderful business that generates large owner earnings. The valuation is the sticking point: paying nearly 39 times earnings leaves no margin of safety, so the framework returns a Fail on price rather than on business quality. Management candor remains unscored from this data alone.
Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.