Last refreshed: September 4, 2026 (US ET)
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AMZN

Growth

AMAZON.COM INC

Consumer Discretionary·Broadline Retail

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content.

Close · 3M

-1.93%

AMZN · 3M

-1.93%

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Held by 6 AI ETFs

LQAI5.260%

as of Sep 2

AIUP4.590%

as of Sep 2

PQUS3.560%

as of Sep 1

AIVL3.210%

as of Sep 3

BUZZ2.280%

as of Sep 2

AIEQ0.050%

as of Sep 4

Signal performance

Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.

Buy signals7
Win rate0% (0/7)
Avg buy return-1.36%
LQAInow 5.260% of fund4 signals

LQAI · Weight decrease · 3d

weight 5.090% → 4.920% (-0.170 pp)·stock up 13.1% in the 30 days before

Aug 27·entry $256.26·now $258.90

+1.03%
since Aug 27

LQAI · Weight decrease · 2d

weight 5.090% → 5.020% (-0.070 pp)·stock up 12.7% in the 30 days before

Aug 26·entry $260.28·now $258.90

-0.53%
since Aug 26

LQAI · Weight decrease · 2d

weight 5.090% → 4.970% (-0.120 pp)·stock up 10.7% in the 30 days before

Aug 21·entry $258.63·now $258.90

+0.10%
since Aug 21

LQAI · Weight increase · 2d

stock up 7.4% in the 30 days before

Aug 19·entry $265.84·now $258.90Fresh

-2.61%
since Aug 19
AIUPnow 4.590% of fund9 signals

AIUP · Weight decrease · 2d

weight 14.810% → 4.560% (-10.250 pp)·stock down 10.2% in the 30 days before

Sep 1·entry $254.92·now $258.90

+1.56%
since Sep 1

AIUP · Sudden change · 1d

weight 14.810% → 14.460% (-0.350 pp)·stock down 4.3% in the 30 days before

Aug 31·entry $259.77·now $258.90

-0.33%
since Aug 31

AIUP · Sudden change · 1d

weight 14.220% → 14.810% (+0.590 pp)·stock up 13.1% in the 30 days before

Aug 28·entry $266.43·now $258.90

-2.83%
since Aug 28

AIUP · Weight decrease · 3d

weight 15.000% → 14.220% (-0.780 pp)·stock up 13.1% in the 30 days before

Aug 27·entry $256.26·now $258.90

+1.03%
since Aug 27

AIUP · Weight decrease · 2d

weight 15.000% → 14.560% (-0.440 pp)·stock up 12.7% in the 30 days before

Aug 26·entry $260.28·now $258.90

-0.53%
since Aug 26

AIUP · Weight decrease · 2d

weight 16.080% → 14.880% (-1.200 pp)·stock up 10.7% in the 30 days before

Aug 21·entry $258.63·now $258.90

+0.10%
since Aug 21

AIUP · Sudden change · 1d

stock up 6.2% in the 30 days before

Aug 20·entry $260.11·now $258.90

-0.47%
since Aug 20

AIUP · Weight increase · 3d

stock up 7.4% in the 30 days before

Aug 19·entry $265.84·now $258.90Fresh

-2.61%
since Aug 19

AIUP · Weight increase · 2d

stock up 3.8% in the 30 days before

Aug 18·entry $259.45·now $258.90Fresh

-0.21%
since Aug 18
PQUSnow 3.560% of fund1 signal

PQUS · Weight decrease · 2d

weight 3.530% → 3.450% (-0.080 pp)·stock up 10.7% in the 30 days before

Aug 23·entry $262.07·now $258.90

-1.21%
since Aug 23
AIVLnow 3.210% of fund3 signals

AIVL · Weight decrease · 3d

weight 3.020% → 2.950% (-0.070 pp)·stock up 13.1% in the 30 days before

Aug 27·entry $256.26·now $258.90

+1.03%
since Aug 27

AIVL · Weight decrease · 2d

weight 3.020% → 2.981% (-0.039 pp)·stock up 12.7% in the 30 days before

Aug 26·entry $260.28·now $258.90

-0.53%
since Aug 26

AIVL · Weight decrease · 2d

weight 3.048% → 2.982% (-0.066 pp)·stock up 10.7% in the 30 days before

Aug 21·entry $258.63·now $258.90

+0.10%
since Aug 21
BUZZnow 2.280% of fund3 signals

BUZZ · Accumulation · 5d

weight 1.630% → 2.320% (+0.690 pp)·stock up 12.7% in the 30 days before

Aug 26·entry $260.28·now $258.90Fresh

-0.53%
since Aug 26

BUZZ · Weight increase · 3d

stock up 6.2% in the 30 days before

Aug 20·entry $260.11·now $258.90Fresh

-0.47%
since Aug 20

BUZZ · Weight increase · 2d

stock up 7.4% in the 30 days before

Aug 19·entry $265.84·now $258.90Fresh

-2.61%
since Aug 19
AIEQnow 0.050% of fund4 signals

AIEQ · Sudden change · 1d

weight 1.980% → 0.050% (-1.930 pp)·stock down 10.2% in the 30 days before

Sep 1·entry $254.92·now $258.90

+1.56%
since Sep 1

AIEQ · Weight decrease · 2d

weight 1.950% → 1.900% (-0.050 pp)·stock up 13.1% in the 30 days before

Aug 28·entry $266.43·now $258.90

-2.83%
since Aug 28

AIEQ · Weight decrease · 2d

weight 1.980% → 1.920% (-0.060 pp)·stock up 10.7% in the 30 days before

Aug 23·entry $262.07·now $258.90

-1.21%
since Aug 23

AIEQ · Weight increase · 2d

stock up 6.2% in the 30 days before

Aug 20·entry $260.11·now $258.90Fresh

-0.47%
since Aug 20

Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.

Buffett-style framework

Fails the frameworkas of Aug 16

While some AI ETFs have shown recent gradual accumulation of Amazon shares, several others are exhibiting a weight decrease trend, which aligns with this framework's 'Fail' verdict driven by current valuation. The overall mixed activity suggests varying algorithmic assessments of its value and price, contrasting with a clear 'Fail' on margin of safety.

  • Circle of CompetenceAmazon's diverse segments, particularly AWS and advertising, exhibit predictable enough unit economics to allow for reasonable long-term cash flow projections, despite the overall business complexity.
  • Economic MoatAmazon benefits from powerful, reinforcing economic moats including substantial scale-driven cost advantages, strong network effects from its Prime ecosystem and AWS, and high switching costs for its cloud customers.
  • ManagementThe provided data does not offer sufficient information to assess management's candor, specific capital allocation decisions, or the extent of their skin in the game.
  • Financial HealthKey financial details required for a comprehensive assessment, such as a 10-year ROE trend, stable operating margins, manageable debt levels, and owner earnings, are not available in the provided data.
  • Margin of SafetyThe current valuation, with a PER of 21.14 and an exceptionally high EV/EBITDA of 115.22, indicates that the stock trades at a premium that offers no discernible margin of safety according to conservative intrinsic value estimates.

Amazon is assessed as a company within the circle of competence and possessing strong economic moats due to its predictable core businesses and competitive advantages. However, the analysis cannot fully evaluate management or financial health due to insufficient data, and critically, the current market price does not offer a margin of safety. This leads to an overall 'Fail' verdict within this value-investing framework.

Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.