APP · APPLOVIN CORPORATION CLASS A

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AppLovin Corporation provides end-to-end artificial intelligence-powered advertising solutions for businesses in the United States and internationally. It operates through two segments, Advertising and Apps. The company offers Axon Ads Manager, a suite of marketing solutions that enables developers to automate, optimize, and manage marketing efforts; MAX, an in-app bidding technology that optimizes the value of a publisher's advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform; and Wurl, a connected TV platform, which distributes streaming video for content companies, provides advertising and publishing solutions.

Close · 3M

-50.03%

Held by 3 AI ETFs

AIEQ1.830%

as of Oct 26

BUZZ1.740%

as of Oct 22

AMOM1.660%

as of Oct 16

Signal performance

Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.

Buy signals9

Win rate0% (0/9)

Avg buy return-9.18%

AIEQnow 1.830% of fund7 signals

AIEQ · Weight increase · 2d

weight 1.850% → 1.880% (+0.030 pp)·stock down 18.5% in the 30 days before

Oct 21·entry $267.90·now $260.25Fresh

-2.86%

since Oct 21

AIEQ · Weight decrease · 2d

weight 1.930% → 1.890% (-0.040 pp)·stock down 11.9% in the 30 days before

Oct 11·entry $270.87·now $260.25

-3.92%

since Oct 11

AIEQ · Weight decrease · 2d

weight 2.030% → 1.860% (-0.170 pp)·stock down 15.9% in the 30 days before

Oct 3·entry $281.97·now $260.25

-7.70%

since Oct 3

AIEQ · Sudden change · 1d

weight 1.180% → 2.030% (+0.850 pp)·stock down 9.8% in the 30 days before

Oct 1·entry $281.31·now $260.25

-7.49%

since Oct 1

AIEQ · Weight decrease · 4d

stock down 0.9% in the 30 days before

Sep 20·entry $330.17·now $260.25

-21.18%

since Sep 20

AIEQ · Weight decrease · 3d

stock down 0.9% in the 30 days before

Sep 18·entry $308.06·now $260.25

-15.52%

since Sep 18

AIEQ · Weight decrease · 2d

stock up 4.7% in the 30 days before

Sep 17·entry $321.60·now $260.25

-19.08%

since Sep 17

BUZZnow 1.740% of fund13 signals

BUZZ · Accumulation · 5d

weight 1.410% → 1.740% (+0.330 pp)·stock down 17.2% in the 30 days before

Oct 16·entry $266.13·now $260.25Fresh

-2.21%

since Oct 16

BUZZ · Accumulation · 5d

weight 1.380% → 1.720% (+0.340 pp)·stock down 14.5% in the 30 days before

Oct 15·entry $279.29·now $260.25Fresh

-6.82%

since Oct 15

BUZZ · Weight increase · 2d

weight 1.390% → 1.410% (+0.020 pp)·stock down 20.9% in the 30 days before

Oct 14·entry $262.19·now $260.25Fresh

-0.74%

since Oct 14

BUZZ · Weight decrease · 2d

weight 1.430% → 1.390% (-0.040 pp)·stock down 16.4% in the 30 days before

Oct 12·entry $270.87·now $260.25

-3.92%

since Oct 12

BUZZ · Weight increase · 2d

weight 1.380% → 1.430% (+0.050 pp)·stock down 8.2% in the 30 days before

Oct 8·entry $280.12·now $260.25Fresh

-7.09%

since Oct 8

BUZZ · Weight decrease · 4d

weight 1.560% → 1.340% (-0.220 pp)·stock down 15.9% in the 30 days before

Oct 2·entry $268.22·now $260.25

-2.97%

since Oct 2

BUZZ · Weight decrease · 3d

weight 1.560% → 1.420% (-0.140 pp)·stock down 9.8% in the 30 days before

Oct 1·entry $281.31·now $260.25

-7.49%

since Oct 1

BUZZ · Weight decrease · 2d

weight 1.560% → 1.470% (-0.090 pp)·stock down 6.9% in the 30 days before

Sep 30·entry $290.43·now $260.25

-10.39%

since Sep 30

BUZZ · Weight decrease · 3d

weight 1.630% → 1.540% (-0.090 pp)·stock up 0.6% in the 30 days before

Sep 24·entry $312.47·now $260.25

-16.71%

since Sep 24

BUZZ · Weight decrease · 2d

stock up 5.6% in the 30 days before

Sep 23·entry $315.25·now $260.25

-17.45%

since Sep 23

BUZZ · Accumulation · 5d

stock up 6.9% in the 30 days before

Sep 21·entry $330.17·now $260.25Fresh

-21.18%

since Sep 21

BUZZ · Accumulation · 5d

stock down 0.9% in the 30 days before

Sep 18·entry $308.06·now $260.25Fresh

-15.52%

since Sep 18

BUZZ · Accumulation · 5d

stock up 4.7% in the 30 days before

Sep 17·entry $321.60·now $260.25Fresh

-19.08%

since Sep 17

AMOMnow 1.660% of fund9 signals

AMOM · Weight increase · 2d

weight 1.530% → 1.580% (+0.050 pp)·stock down 8.2% in the 30 days before

Oct 8·entry $280.12·now $260.25Fresh

-7.09%

since Oct 8

AMOM · Weight decrease · 4d

weight 1.720% → 1.500% (-0.220 pp)·stock down 15.9% in the 30 days before

Oct 2·entry $268.22·now $260.25

-2.97%

since Oct 2

AMOM · Weight decrease · 3d

weight 1.720% → 1.540% (-0.180 pp)·stock down 9.8% in the 30 days before

Oct 1·entry $281.31·now $260.25

-7.49%

since Oct 1

AMOM · Weight decrease · 2d

weight 1.720% → 1.620% (-0.100 pp)·stock down 6.9% in the 30 days before

Sep 30·entry $290.43·now $260.25

-10.39%

since Sep 30

AMOM · Weight decrease · 4d

weight 1.830% → 1.720% (-0.110 pp)·stock up 0.9% in the 30 days before

Sep 25·entry $310.75·now $260.25

-16.25%

since Sep 25

AMOM · Weight decrease · 3d

weight 1.830% → 1.730% (-0.100 pp)·stock up 0.6% in the 30 days before

Sep 24·entry $312.47·now $260.25

-16.71%

since Sep 24

AMOM · Weight decrease · 2d

stock up 5.6% in the 30 days before

Sep 23·entry $315.25·now $260.25

-17.45%

since Sep 23

AMOM · Weight decrease · 4d

stock down 0.9% in the 30 days before

Sep 18·entry $308.06·now $260.25

-15.52%

since Sep 18

AMOM · Weight decrease · 3d

stock up 4.7% in the 30 days before

Sep 17·entry $321.60·now $260.25

-19.08%

since Sep 17

Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.

Buffett-style framework

Too hard to callas of Oct 4

AI ETFs currently hold AppLovin, with recent activity showing both accumulation and weight decrease trends among different funds. This contrasts sharply with the framework's 'Too Hard' verdict, which suggests the company is too unpredictable for reliable long-term investment analysis within a Buffett-style circle of competence. The AI's active trading and holding imply an investability that is not supported by this value-investing approach.

Circle of CompetenceThe mobile advertising technology industry, with its rapid shifts in algorithms, data privacy regulations, and platform policies, makes long-term unit economics and cash flow projections highly unpredictable.
Economic MoatThe framework declines to assess an economic moat given the business's unpredictable nature, making it difficult to determine the durability of any potential competitive advantages.
ManagementBased on the provided financial and market data, there is insufficient information to assess management's candor, capital allocation discipline, or skin in the game.
Financial HealthWhile recent ROE is exceptionally high, the absence of historical financial data, operating margins, debt levels, and detailed capex makes it impossible to fully assess long-term financial health and owner earnings.
Margin of SafetyThe framework cannot establish a margin of safety because the company's unpredictable unit economics prevent a reliable estimation of intrinsic value.

AppLovin operates in the rapidly evolving mobile advertising technology sector, posing significant challenges to projecting stable unit economics and cash flows for long-term analysis. This inherent unpredictability places the company outside the stringent circle of competence required by the framework. Consequently, a comprehensive assessment of its economic moat, management, financial health, or a defensible margin of safety cannot be reliably performed, leading to a 'Too Hard' verdict.

Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.