Last refreshed: July 21, 2026 (US ET)
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CELH

Defensive

Celsius Holdings, Inc.

Consumer Staples·Beverages - Non-Alcoholic·β 1.12

Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally. The company offers CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; and CELSIUS Hydration, a line of zero-sugar hydration powders featuring electrolytes in various fruit-forward flavors, as well as ready-to-drink energy beverages, on-the-go powder and hydration sticks, and nutrition and wellness products under CELSIUS, Alani Nu, and Rockstar brand names. It distributes its products through direct-to-store delivery, independent distributors, supermarkets, convenience stores, drug stores, nutritional stores, food service providers, and mass merchants, as well as natural food stores, fitness centers, mass market retailers, vitamin specialty stores, club stores, gyms, and e-commerce platforms.

Close · 3M

-32.07%

CELH · 3M

-32.07%

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Held by 1 AI ETF

BUZZ0.970%

as of Jul 17

Signal performance

Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.

Buy signals8
Win rate25% (2/8)
Avg buy return-3.02%
BUZZnow 0.970% of fund23 signals

BUZZ · Weight decrease · 4d

BUZZ's daily weighting of CELH shows a clear trend, gradually decreasing from a high of 1.25% on July 2nd to 1.15% by July 9th. This steady, multi-day reduction of 0.10 percentage points is consistent with an algorithmic sentiment tracker passively reacting to evolving crowd perception, rather than an active manager making swift decisions. For a Consumer Staples company like CELH, trading at $30.60, the significant 90-day return of -35.0% and its position near the 52-week low would naturally erode the positive-sentiment intensity that BUZZ's NLP models track across social media and news. The consecutive weight decrease therefore mechanically reflects the diminishing retail enthusiasm for CELH, directly aligning with BUZZ's index methodology of mirroring shifts in positive public sentiment.

weight 1.250% → 1.150% (-0.100 pp)·stock up 9.0% in the 30 days before

Jul 9·entry $30.52·now $29.42

-3.60%
since Jul 9

BUZZ · Weight decrease · 3d

The recent consecutive decreases in CELH’s weight, from 1.23% to 1.17% over July 6th to July 8th, display a gradual, persistent downtick in its allocation within the BUZZ ETF. This subtle but consistent reduction suggests a measured decline in the positive-sentiment intensity that the VanEck fund’s NLP algorithms are detecting across social media and news. For Celsius Holdings, trading at $30.52 and having experienced a substantial -38.0% return over 90 days, its position at 47% of its 52-week high likely causes this erosion of public bullishness. The sentiment tracker, attuned to the retail crowd's signals, would logically see its ranking and, by extension, its weight decline as the stock struggles to find momentum.

weight 1.250% → 1.170% (-0.080 pp)·stock up 8.8% in the 30 days before

Jul 8·entry $30.60·now $29.42

-3.86%
since Jul 8

BUZZ · Weight decrease · 2d

Celsius Holdings (CELH) has experienced significant price declines, with a 90-day return of -42.9% and a 1-year return of -32.7%, currently trading at $30.60, which is 47% of its 52-week high. This prior underperformance and current valuation context is seen through the lens of BUZZ, a VanEck ETF that gauges positive-sentiment intensity from public sources like social media and news. The observed pattern of consecutive weight decreases for CELH within BUZZ's portfolio, dropping from 1.25% on July 2nd to 1.22% by July 7th, suggests that market-value fluctuations, likely driven by a waning positive perception, are diminishing its proportional holding. Given BUZZ passively holds stocks based on an index ranked by sentiment, this reduction in weight signifies that the retail-crowd signal, which the ETF aims to capture, is not sustaining sufficient positive intensity to warrant a higher relative allocation for Celsius Holdings, despite its discounted price compared to its 52-week peak.

weight 1.250% → 1.220% (-0.030 pp)·stock up 14.2% in the 30 days before

Jul 7·entry $31.70·now $29.42

-7.19%
since Jul 7

BUZZ · Accumulation · 5d

The gradual accumulation of Celsius Holdings, Inc. (CELH) within BUZZ reflects a specific shift in public discourse surrounding the consumer staples company. Trading at $33.04, approximately 51% of its 52-week high after significant 90-day and 1-year declines, the stock’s recent 30-day return of +11.2% likely spurred renewed positive engagement across social media and blogs. As an algorithmic sentiment tracker, BUZZ's NLP method is specifically designed to identify such intensifying positive-sentiment signals from the retail-crowd, indicating perceived value or rebound potential. This rising sentiment then prompted the fund to incrementally increase its CELH weighting from 1.0600% to 1.2500% over the specified period, consistent with its passive holding strategy tied to its sentiment-leader index.

weight 1.060% → 1.250% (+0.190 pp)·stock up 8.6% in the 30 days before

Jul 2·entry $33.16·now $29.42Fresh

-11.28%
since Jul 2

BUZZ · Weight decrease · 2d

Celsius Holdings (CELH) currently trades at $31.87, representing 49% of its 52-week high, despite a recent +9.4% return over 30 days which follows longer-term declines of -35.2% over 90 days and -27.7% over one year. This price context indicates a stock in recovery from a significant downturn, a situation whose sentiment dynamics are tracked by VanEck's BUZZ ETF. The fund, which passively follows its index based on NLP analysis of positive sentiment across social media and news, showed a consecutive decrease in CELH's weight from 1.15% on June 26 to 1.09% by June 30. This rebalancing suggests a reduction in the intensity of positive retail crowd sentiment for CELH. The algorithmic sentiment tracker’s response reflects a dynamic shift in crowd perception, aligning with the stock's current valuation remaining well below its previous peaks despite recent gains.

weight 1.150% → 1.090% (-0.060 pp)·stock down 12.0% in the 30 days before

Jun 30·entry $29.28·now $29.42

+0.48%
since Jun 30

BUZZ · Weight increase · 3d

Celsius Holdings' substantial decline, evidenced by a -32.5% 90-day return and its current price of $29.79 at approximately 46% of its 52-week high, provides the backdrop for BUZZ's specific action. The ETF, which tracks positive-sentiment intensity through NLP analysis of social media and news, registered a consecutive weight increase in CELH from 1.09% to 1.15% between June 24th and June 26th. This move suggests BUZZ's algorithmic sentiment tracker detected rising positive commentary about CELH precisely as the stock traded near the lower bound of its 52-week range. The rebalance reflects BUZZ's passive adherence to its index, which elevates stocks like CELH based on this intensified positive public sentiment, rather than an active AI manager making a fundamental value assessment at these price levels.

weight 1.060% → 1.150% (+0.090 pp)·stock down 5.7% in the 30 days before

Jun 26·entry $29.85·now $29.42Fresh

-1.44%
since Jun 26

BUZZ · Weight increase · 2d

VanEck's BUZZ ETF, designed as an algorithmic sentiment tracker, increased its exposure to Celsius Holdings based on its NLP analysis of digital discussions. This fund's selection method, ranking stocks by positive-sentiment intensity, likely detected a growing consensus in social media and news around June 24-25, leading to a consecutive weight increase from 1.06% to 1.10% over those two days. The shift occurred as CELH traded at $29.85, marking a -31.3% 90-day return for the stock, indicating a perceived value play among the retail crowd this fund aims to track. As a passively managed ETF holding around 75 US large/mid caps, BUZZ is reflecting a discernible change in collective sentiment toward Celsius Holdings at its current valuation.

weight 1.060% → 1.100% (+0.040 pp)·stock down 4.9% in the 30 days before

Jun 25·entry $28.22·now $29.42Drifting

+4.25%
since Jun 25

BUZZ · Weight decrease · 3d

The recent history for CELH within BUZZ shows a consistent pattern of decreasing weight, moving from 1.25% to 1.06% over several days in late June. This gradual reduction aligns with the nature of the BUZZ ETF, which tracks an index built on positive sentiment intensity gleaned from retail-focused platforms. At $28.52, CELH is trading close to its 52-week low of $27.75, having delivered a -36.2% return over 90 days. This prolonged period of negative price performance for Celsius Holdings would foreseeably erode positive sentiment across social media, leading to its diminishing rank and subsequent reduced allocation within the algorithmic sentiment tracker's portfolio. The daily adjustments reflect a dynamic response to shifts in collective sentiment, even as the overall index rebalances monthly.

weight 1.250% → 1.060% (-0.190 pp)·stock down 5.2% in the 30 days before

Jun 23·entry $28.16·now $29.42

+4.47%
since Jun 23

BUZZ · Weight decrease · 2d

Celsius Holdings, Inc. (CELH) currently trades at $28.16, hovering near its 52-week low of $27.75 and representing only 43% of its $64.86 peak from the past year, reflecting 30-day and 90-day returns of -8.1% and -36.6% respectively. Amidst this significant downward price momentum, the BUZZ ETF, which tracks the NextGen AI US Sentiment Leaders Index by analyzing social media and news for positive sentiment, has shown a recent consecutive decrease in CELH's weight from 1.11% on June 18th to 1.07% on June 22nd. This pattern indicates that despite CELH's position near its annual low, the NLP analysis performed by BUZZ suggests a continued erosion of positive retail crowd sentiment surrounding the consumer staples company, rather than a resurgence of interest at these lower valuations. As an algorithmic sentiment tracker that passively holds stocks based on their positive-sentiment intensity, BUZZ's declining allocation to CELH specifically signals a reduction in the stock's rank within the sentiment index, driven by the collective online discourse even as the stock price remains suppressed.

weight 1.250% → 1.070% (-0.180 pp)·stock up 1.7% in the 30 days before

Jun 22·entry $29.12·now $29.42

+1.03%
since Jun 22

BUZZ · Accumulation · 5d

Celsius Holdings, Inc. currently trades at $30.80, which is 47% of its 52-week high of $64.86, following 30-day, 90-day, and 1-year returns of -10.1%, -33.5%, and -24.1% respectively. This prolonged price depreciation likely generated increased positive sentiment on social media, blogs, and message boards, suggesting a potential undervaluation or turnaround for the Consumer Staples stock. BUZZ, which operates as an algorithmic sentiment tracker utilizing NLP to rank stocks by positive-sentiment intensity, detected this accumulating positive discourse for CELH. Consequently, the ETF's portfolio gradually accumulated CELH, with its weight increasing from 1.1300% on June 8 to 1.2500% by June 17, as the index passively incorporated these persistent retail-crowd signals.

weight 1.130% → 1.250% (+0.120 pp)·stock up 3.6% in the 30 days before

Jun 17·entry $30.38·now $29.42Fresh

-3.16%
since Jun 17

BUZZ · Weight increase · 2d

The BUZZ ETF’s stated strategy, tracking an index generated by NLP analysis of social media and news, drove the recent consecutive weight increase in CELH. The fund's methodology, focused on identifying positive-sentiment intensity among ~75 US large/mid caps, registered an uptick in discussion favorability for Celsius Holdings. This consistent positive detection led to the observed weight climb from 1.17% to 1.22% between June 9th and 10th. This shift occurred as CELH shares traded near $28.40, a price point close to its 52-week low of $27.75, potentially sparking increased retail interest or discussion around perceived value that the algorithmic sentiment tracker then identified. Rather than an active management decision, the allocation change is a direct outcome of the index's design to reflect growing online sentiment.

weight 1.130% → 1.220% (+0.090 pp)·stock down 7.4% in the 30 days before

Jun 10·entry $28.37·now $29.42Drifting

+3.70%
since Jun 10

BUZZ · Weight decrease · 3d

weight 1.270% → 1.150% (-0.120 pp)·stock down 9.5% in the 30 days before

Jun 2·entry $30.54·now $29.42

-3.67%
since Jun 2

BUZZ · Weight decrease · 2d

Celsius Holdings, Inc. is trading at $30.54, which represents 47% of its 52-week high, after experiencing a 90-day return of -45.4% and a one-year return of -19.8%. This significant price depreciation in CELH correlates with a consecutive weight decrease in the BUZZ ETF, shifting from 1.25% to 1.16% in the last reported days, following a period of increases. As VanEck's algorithmic sentiment tracker, BUZZ adjusts its portfolio based on positive-sentiment intensity detected via NLP across social media and news, reflecting a retail-crowd signal for its ~75 US large/mid caps. The observed decline in BUZZ's holding, despite its monthly index reconstitution, indicates that the underlying sentiment for CELH has cooled considerably at its current price levels, suggesting diminished positive market perception. This adjustment signifies that the sentiment driving the BUZZ NextGen AI US Sentiment Leaders Index has moved away from CELH as its share price declined.

weight 1.270% → 1.160% (-0.110 pp)·stock down 8.0% in the 30 days before

Jun 1·entry $30.88·now $29.42

-4.73%
since Jun 1

BUZZ · Accumulation · 5d

Celsius Holdings experienced a noticeable jump in its BUZZ ETF weight from 0.65% to 1.21% on May 21st, consistent with a monthly index reconstitution, followed by a sustained, gradual accumulation up to 1.27% by May 28th. This behavior by the algorithmic sentiment tracker indicates a growing positive sentiment identified through NLP analysis of social media and news. Trading at $33.27, representing 51% of its 52-week high after a 41.1% decline over 90 days, the increased allocation suggests a strong retail-crowd perception of value in this consumer staples company. The sustained positive discourse about CELH among online communities appears to be driving this accumulation despite the company's recent share price trends.

weight 0.680% → 1.270% (+0.590 pp)·stock up 1.8% in the 30 days before

May 28·entry $33.22·now $29.42Fresh

-11.44%
since May 28

BUZZ · Accumulation · 5d

The initial cadence in CELH's weight within BUZZ displayed a gradual accumulation, increasing incrementally from 0.63% to 0.69% between May 13th and May 19th, punctuated by minor dips before a slight reduction. This slow, steady upward trend in allocation points to a progressively strengthening positive sentiment detected by VanEck's NLP algorithm across social media and other public sources. Given CELH’s price of $29.67, trading at just 46% of its 52-week high and near its $27.86 annual low after significant negative returns, the index likely recognized a building "retail-crowd signal" that the stock presented a value opportunity. The subsequent sharp upward re-rating to 1.21% on May 21st suggests this growing positive sentiment intensity crossed a threshold for the algorithmic tracker, translating into a much higher ranking and allocation during the monthly index reconstitution, reflecting a collective shift in perception for the beverage company.

weight 0.630% → 1.220% (+0.590 pp)·stock down 11.2% in the 30 days before

May 22·entry $30.12·now $29.42Fresh

-2.32%
since May 22

BUZZ · Sudden change · 1d

CELH currently trades at $30.12, sitting near the lower end of its 52-week range of $27.86 to $64.86, specifically at 46% of its 52-week high after a -10.5% 30-day return and a -43.3% 90-day decline. This substantial retracement from previous highs aligns with BUZZ's methodology, which uses NLP to track positive sentiment intensity across social media, blogs, news, and message boards, acting as a proxy for retail-crowd signals. The significant jump in CELH's weight from 0.65% to 1.21% on 2026-05-21 indicates a pronounced increase in positive public discourse detected by the fund's algorithmic sentiment tracker. Such a move suggests a detection of surging positive sentiment for CELH precisely when the company's shares were deeply discounted, trading near their 52-week low.

weight 0.650% → 1.210% (+0.560 pp)·stock down 10.7% in the 30 days before

May 21·entry $29.70·now $29.42

-0.94%
since May 21

BUZZ · Weight increase · 2d

VanEck’s BUZZ ETF, which tracks an index based on NLP analysis of social media and news for positive sentiment, registered a consecutive increase in its allocation to Celsius Holdings, Inc. on May 14th and 15th. This reflects a detected surge in positive sentiment intensity surrounding CELH within the retail-crowd channels monitored by the index’s algorithmic selection method, influencing its monthly rebalancing. The decision to allocate more weight to CELH comes as the stock trades at $29.33, near the lower end of its 52-week range and 45% below its 52-week high, following a 90-day return of -42.8%. Despite the recent declines, this observed increase in positive public discourse suggests a perceived buying opportunity or a shift in the market narrative around CELH at these lower price points, as captured by BUZZ’s sentiment tracker.

weight 0.630% → 0.690% (+0.060 pp)·stock down 13.5% in the 30 days before

May 15·entry $30.16·now $29.42Fresh

-2.45%
since May 15

BUZZ · Weight decrease · 4d

The consecutive weight decrease for CELH indicates the AI's models are detecting persistent negative signals, likely related to decelerating growth, stretched valuation, or worsening technical momentum within the consumer staples sector. This systematic reduction suggests a shift in the stock's risk-reward profile from the AI's perspective. For retail investors, this serves as a critical flag to conduct independent due diligence, re-evaluating their investment thesis for CELH and investigating underlying business fundamentals or market changes that could be driving the AI's decision.

weight 0.800% → 0.630% (-0.170 pp)·stock down 19.3% in the 30 days before

May 13·entry $27.86·now $29.42

+5.60%
since May 13

BUZZ · Weight decrease · 3d

The AI ETF's consecutive weight decrease in CELH likely reflects a reassessment of the company's growth prospects or an increase in perceived risk within its portfolio, potentially driven by slowing sales momentum or emerging competitive pressures. The algorithm may be signaling a less favorable risk/reward profile compared to other investment opportunities available. For a retail investor, this pattern serves as a prompt to conduct thorough independent research into CELH's recent financial performance and industry trends, as AI models often detect subtle shifts not immediately apparent. It suggests the AI finds better opportunities elsewhere or increased risk, warranting further personal due diligence.

weight 0.800% → 0.670% (-0.130 pp)·stock down 12.0% in the 30 days before

May 12·entry $29.61·now $29.42

-0.64%
since May 12

BUZZ · Weight decrease · 2d

The AI ETF likely initiated this consecutive weight decrease for Celsius Holdings due to its algorithms detecting a sustained deterioration in underlying metrics or a shift in market sentiment. This could stem from slowing growth momentum, intensifying competition, or a reevaluation of the stock's risk-reward profile based on quantitative signals. For retail investors, such a persistent reduction by an AI fund serves as a practical warning sign. It suggests conducting independent due diligence into the company's fundamentals rather than solely relying on its sector classification or past performance.

weight 0.800% → 0.680% (-0.120 pp)·stock down 12.1% in the 30 days before

May 11·entry $30.64·now $29.42

-3.98%
since May 11

BUZZ · Weight decrease · 4d

stock down 4.9% in the 30 days before

May 6·entry $32.80·now $29.42

-10.30%
since May 6

BUZZ · Weight decrease · 3d

stock down 7.2% in the 30 days before

May 5·entry $33.52·now $29.42

-12.23%
since May 5

BUZZ · Weight decrease · 2d

stock down 1.5% in the 30 days before

May 4·entry $33.57·now $29.42

-12.36%
since May 4

Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.