as of Jul 20
NFLX
GrowthNETFLIX INC
Netflix, Inc. provides entertainment services worldwide. The company offers television (TV) series, documentaries, feature films, games, and live programming across various genres and languages. It also provides members the ability to receive streaming content through a host of internet-connected devices, including TVs, digital video players, TV set-top boxes, and mobile devices.
Close · 3M
-31.24%
Held by 3 AI ETFs
Signal performance
Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.
AIEQ · Weight decrease · 2d
AIEQ's daily rebalancing framework, driven by IBM Watson NLP processing diverse data sources including social posts and analyst notes, enabled a swift reduction in its Netflix allocation. The fund's methodology, which blends fundamental analysis with real-time sentiment signals, likely detected a deteriorating outlook for the Communication Services company. This shift in sentiment or fundamental perception correlates strongly with Netflix’s severe price erosion, having recorded a 1-year return of -94.5%. With AIEQ managing 140-180 US stocks and aiming for broad market exposure, a consecutive reduction from 3.39% to 3.17% reflects a calibrated response to the stock's pronounced weakness, rather than a full divestiture.
weight 3.320% → 3.170% (-0.150 pp)·stock down 9.9% in the 30 days before
Jul 11·entry $73.83·now $67.60
AIEQ · Weight increase · 2d
NFLX's 49.24% ROE and 16.72% revenue growth reflect strong underlying business performance, aligning with AIEQ's fundamental analysis component for stock selection. This fundamental strength was likely recognized by IBM Watson NLP around the period Netflix shares were trading at $77.65, a level representing only 6% of its 52-week high after a -93.7% one-year return. Consequently, following minor daily adjustments, AIEQ drastically increased its allocation to NFLX, moving from 0.93% on June 30th to 3.07% on July 1st, then to 3.39% by July 3rd, indicating a strong positive sentiment shift detected by the AI's daily ranking output and EquBot's risk overlay. This move demonstrates how Amplify ETFs' high-turnover strategy, driven by IBM Watson's real-time ingestion of diverse data, capitalized on a perceived disconnect between NFLX's established financials and its significantly depressed market valuation.
weight 0.930% → 3.390% (+2.460 pp)·stock down 6.8% in the 30 days before
Jul 3·entry $76.02·now $67.60Fresh
AIEQ · Sudden change · 1d
NFLX’s financial summary, showing a PER of 24.2, PBR of 16.1, and particularly a 16.72% revenue growth alongside a 49.24% ROE, indicates a company with solid profitability and expansion metrics, fitting AIEQ’s fundamental-driven component within its broad market investment style. Despite these underlying metrics, the stock experienced a dramatic price decline, reaching $74.19, just 6% of its 52-week high, after a -93.9% one-year return. This severe valuation contraction likely triggered a re-evaluation by IBM Watson NLP, which processes news, filings, and social posts daily. The sharp increase to 3.07% on 2026-07-01, following days of stable sub-1% weighting, suggests the AI engine detected a pivotal shift in sentiment or new information indicating the market was overly punishing the stock relative to its financial health. Such a move by AIEQ points to the AI identifying NFLX as a compelling value proposition, where strong fundamentals meet oversold price conditions, prompting the EquBot risk overlay to significantly increase exposure in this high-turnover portfolio.
weight 0.930% → 3.070% (+2.140 pp)·stock down 13.6% in the 30 days before
Jul 1·entry $74.19·now $67.60
AIEQ · Weight decrease · 3d
The series of daily, incremental weight reductions for Netflix shares in AIEQ, moving from 1.01% to 0.91% over ten trading days, reflects the fund's continuous rebalancing approach. This gradual divestment cadence aligns with AIEQ's method of daily ranking output from IBM Watson NLP, which would be processing the sustained wave of negative news, analyst commentary, and social media sentiment surrounding NFLX. Trading near its 52-week low at just 6% of its annual high and experiencing a 93.9% decline over one year, NFLX's persistent downward momentum would be interpreted as a worsening outlook by the AI's sentiment and fundamental hybrid analysis. Consequently, EquBot's risk overlay, managing AIEQ's portfolio of 140-180 US stocks, appears to be consistently decreasing exposure to Netflix as its daily rank likely deteriorates amidst the stock's severe price depreciation.
weight 0.970% → 0.910% (-0.060 pp)·stock down 15.5% in the 30 days before
Jun 26·entry $73.81·now $67.60
AIEQ · Weight decrease · 2d
Netflix shares are trading at $70.90, representing a precipitous 94.2% drop over the last year and currently sitting at just 5% of its 52-week high, following a 19.0% decline in the past 30 days. Given AIEQ's daily rebalancing driven by IBM Watson NLP's analysis of news, filings, and social posts, the consecutive weight reduction from 1.0100% to 0.9200% observed over ten days suggests a sustained negative shift in the AI's daily ranking for NFLX. Despite financial metrics like 16.72% revenue growth and a 49.24% return on equity, the machine learning system, which operates as a broad market, fundamentals plus sentiment hybrid, likely identified escalating negative sentiment or evolving risk factors not fully captured by these numbers. This pattern aligns with a high-turnover fund like AIEQ adjusting positions as its algorithms detect a worsening overall outlook for a stock that has experienced a steep price decline, even as it maintains some exposure due to underlying fundamentals like a 22.71 PER and 16.1 PBR.
weight 0.970% → 0.920% (-0.050 pp)·stock down 19.1% in the 30 days before
Jun 25·entry $70.90·now $67.60
BUZZ · Weight increase · 2d
VanEck's BUZZ ETF, which tracks an index ranking around 75 US large/mid caps by positive sentiment intensity derived from NLP analysis of social media and news, likely increased its NFLX holding due to a detected shift in retail-crowd perception. Despite NFLX’s significant 1-year return of -94.7%, placing it at just 5% of its 52-week high, the algorithmic sentiment tracker pinpointed a consecutive increase in positive online chatter. This rising positive sentiment, characteristic of the fund’s retail-crowd signal approach, directly led to the stock's weight climbing from 1.17% on 2026-07-10 to a substantial 2.59% on 2026-07-16. The fund's monthly rebalance cadence then incorporated NFLX at a higher rank and allocation, reflecting the intensity of this perceived positive public sentiment.
weight 1.190% → 2.590% (+1.400 pp)·stock down 9.0% in the 30 days before
Jul 16·entry $74.35·now $67.60Fresh
BUZZ · Weight decrease · 3d
BUZZ, an ETF that tracks an index by applying NLP to discern positive-sentiment intensity from social media and news, registered a series of declining daily weights for Netflix (NFLX). This indicates a noticeable erosion in the perceived positive sentiment surrounding NFLX, a finding consistent with the stock's pronounced downturn, including its 1-year return plunging by -94.5%. As an algorithmic sentiment tracker that passively holds around 75 US large/mid caps, BUZZ's strategy is designed to reflect shifts in the collective digital conversation, signaling a cooling enthusiasm for the stock. The sustained decrease in NFLX's weighting, from 1.21% to 1.17% over three days, points to a clear trend of diminishing favorable public opinion detected by the fund's underlying index methodology, despite the company's strong ROE of 49.24%.
weight 1.230% → 1.170% (-0.060 pp)·stock down 9.9% in the 30 days before
Jul 10·entry $73.37·now $67.60
BUZZ · Weight decrease · 2d
BUZZ, which functions as an algorithmic sentiment tracker based on NLP analysis across social media and news, registered a consecutive decrease in its NFLX weighting. This observed shift from 1.23% on July 7th to 1.19% by July 9th indicates a clear decline in the positive-sentiment intensity detected by its index. For a fund designed to capture retail-crowd signals, this likely reflects the significant investor disillusionment with Netflix, as its price currently stands at $73.37, a mere 5% of its 52-week high. The persistent downtrend, evidenced by a -94.5% 1-year return, is a strong contributing factor outweighing financial metrics like the company's 49.24% ROE in the sentiment data captured.
weight 1.230% → 1.190% (-0.040 pp)·stock down 8.7% in the 30 days before
Jul 9·entry $75.47·now $67.60
BUZZ · Weight increase · 2d
BUZZ, an algorithmic sentiment tracker, detected a consecutive weight increase for Netflix, rising to 1.23% by July 2nd, aligning with its strategy of passively holding stocks based on NLP analysis of social media and news. The fund's methodology, tracking positive-sentiment intensity across approximately 75 US large/mid caps, likely identified burgeoning discussion around Netflix following its substantial price depreciation. Currently trading at just 6% of its 52-week high, the stock's low price point of $76.02, despite a 49.24% return on equity, appears to have triggered a surge of optimistic commentary among the retail crowd, which BUZZ's system is designed to capture. This rebalance, reflecting a heightened positive sentiment signal, illustrates how the ETF responds to perceived opportunities in severely discounted stocks like Netflix, rather than fundamental analysis.
weight 1.110% → 1.230% (+0.120 pp)·stock down 6.8% in the 30 days before
Jul 2·entry $77.65·now $67.60Fresh
BUZZ · Weight decrease · 2d
NFLX currently trades at $74.19, a mere 6% of its 52-week high of $1339.13, following a -93.9% one-year return and a -16.9% 30-day return. This significant price depreciation suggests a broad shift in public perception surrounding the company. BUZZ, an algorithmic sentiment tracker that uses NLP over social media and news, reflects such changes in the positive-sentiment intensity it detects for its holdings. The recent consecutive weight decrease for NFLX in BUZZ, from 1.16% to 1.11% in the latest data, indicates this diminishing positive sentiment, even as the company maintains a 16.72% revenue growth and 49.24% ROE. This monthly-rebalancing index, designed to capture retail-crowd signals, responds directly to the collective mood, leading to a reduced allocation at these suppressed price levels with a PER of 24.2 and PBR of 16.1.
weight 1.190% → 1.110% (-0.080 pp)·stock down 17.0% in the 30 days before
Jun 30·entry $71.40·now $67.60
BUZZ · Weight increase · 2d
The detected pattern for NFLX in BUZZ shows a gradual, consecutive increase in its weighting from 1.12% to 1.19% between June 23 and June 26, following a more substantial prior reduction. This subtle yet steady upward adjustment aligns with BUZZ's algorithmic sentiment tracking, which uses NLP over social media and news to rank stocks by positive-sentiment intensity. Such a consistent shift in allocation at NFLX’s current price of $73.78, which represents just 6% of its 52-week high after a 94.0% decline, suggests growing discussions of a potential turnaround or value among retail-crowd signals. The ETF's design as a sentiment tracker, not an active manager, translates this measured rise in positive chatter around a heavily discounted stock with 16.72% revenue growth and 49.24% ROE into a corresponding, albeit moderate, portfolio adjustment.
weight 1.150% → 1.190% (+0.040 pp)·stock down 15.5% in the 30 days before
Jun 26·entry $73.81·now $67.60Fresh
BUZZ · Weight decrease · 7d
VanEck’s BUZZ ETF, designed to track stocks by positive-sentiment intensity via NLP analysis of social media and news, has reflected a clear deterioration in NFLX's appeal within its ~75 US large/mid cap portfolio. The consecutive decrease in Netflix's weighting, observed daily from June 10th to June 22nd, indicates a sustained negative shift in the retail-crowd signals its algorithmic model is built to capture. This declining sentiment aligns with Netflix’s recent market performance, where its price stands at just 5% of its 52-week high, following a 1-year return of -93.9%. Despite the ETF’s monthly index reconstitution, the persistent weight reduction during this period underscores the real-time sentiment pressures detected on the stock at this price level.
weight 2.390% → 1.120% (-1.270 pp)·stock down 17.3% in the 30 days before
Jun 22·entry $72.88·now $67.60
BUZZ · Weight decrease · 6d
NFLX's financials, including a PER of 22.97, PBR of 16.1, 16.72% revenue growth, and 49.24% ROE, initially indicate a company with solid performance, attributes that could contribute to positive social media discourse for a fund like BUZZ. However, BUZZ, structured as an algorithmic sentiment tracker that passively holds stocks based on positive-sentiment intensity derived from NLP analysis of retail-crowd signals, does not directly evaluate these fundamentals but rather their public perception. The observed pattern of consecutive weight decreases in NFLX, notably accelerating into a significant reduction on June 18 to 1.17%, directly corresponds with the stock's plummeting valuation, trading at $72.88 and just 5% of its 52-week high following a -94.0% one-year return. This suggests that as NFLX's share price endured a severe and sustained downturn, the collective positive sentiment among the social media and retail investor base, which the VanEck-managed ETF tracks for its monthly rebalancing, deteriorated substantially.
weight 2.390% → 1.170% (-1.220 pp)·stock down 13.4% in the 30 days before
Jun 18·entry $77.38·now $67.60
BUZZ · Weight decrease · 5d
NFLX is currently trading at $77.38, near the 6% mark of its 52-week high, after a -93.8% one-year return and recent 30-day and 90-day declines of -12.3% and -5.9% respectively. This sustained price depreciation likely influenced the collective online sentiment, which BUZZ, an algorithmic sentiment tracker using NLP across social media and news, aims to capture. The consecutive weight decrease in NFLX from 2.39% to 2.15% between June 10th and June 17th, even as NFLX shows a revenue growth of 16.72% and a 49.24% ROE, indicates a clear shift away from positive sentiment detected by the ETF's methodology. BUZZ's strategy, which passively holds stocks ranked by positive-sentiment intensity from the retail crowd, reflects this decaying enthusiasm, suggesting its NLP models are registering a diminished outlook on NFLX despite its 23.22 PER and 16.1 PBR.
weight 2.390% → 2.150% (-0.240 pp)·stock down 14.2% in the 30 days before
Jun 17·entry $76.96·now $67.60
BUZZ · Weight decrease · 4d
BUZZ, which employs NLP over social media, blogs, news, and message boards to rank stocks by positive-sentiment intensity for its ~75-stock portfolio, registered a consecutive decrease in its NFLX weighting. This pattern, observed through the fund's monthly rebalancing cycle, indicates a clear erosion of positive sentiment detected by its algorithmic tracker. Given NFLX's current price of $76.96, representing a 93.8% decline over the past year, the retail-crowd signal, which the fund aims to capture, has evidently shifted away from the Communication Services company, prompting the systematic reduction in exposure.
weight 2.390% → 2.190% (-0.200 pp)·stock down 9.5% in the 30 days before
Jun 16·entry $78.72·now $67.60
PQUS · Weight decrease · 2d
Netflix is currently trading at $73.37, just above its 52-week low of $70.90 and a significant 94.5% below its price from one year ago. The stock's current valuation represents only about 5% of its 52-week high of $1339.13, following steep 30-day and 90-day returns of -15.0% and -24.9% respectively. This extreme price depreciation likely prompted the AI ranking system of PQUS, Pictet Asset Management's fund designed for US large-caps, to re-evaluate NFLX's position. Although NFLX reports a 16.72% revenue growth and 49.24% ROE, the fund's AI initiated consecutive weight reductions from 0.69% to 0.66% between July 10 and July 12, possibly triggered by the stock’s continued negative price momentum despite its 22.99 PER and 16.1 PBR. This dynamic adjustment, following a prior rebalancing event that increased its weight, illustrates the AI's periodic, measured turnover approach to managing positions in its ~165 US large-cap portfolio, balancing underlying financials against sustained market pressures near the stock's yearly lows.
weight 0.690% → 0.660% (-0.030 pp)·stock down 9.9% in the 30 days before
Jul 12·entry $73.83·now $67.60
PQUS · Weight decrease · 2d
The observed consecutive weight reduction for Netflix, moving from 0.53% to 0.49% between July 1st and July 2nd, reflects a subtle, stepped de-weighting rather than an abrupt liquidation. This gradual adjustment by Pictet Asset Management's AI-driven PQUS is consistent with the fund's "measured turnover" style and "periodic rebalances" for its ~165 US large-cap holdings. The AI ranking system likely initiated this move due to the severe deterioration in Netflix's market value, which has seen a 93.9% decline over the past year to trade near $74.19, just 6% of its 52-week high, despite the company's 16.72% revenue growth and 49.24% return on equity. Such a pattern suggests the AI is re-evaluating NFLX's position within its US large-cap universe, possibly factoring in the sustained negative price momentum, like the recent -16.9% 30-day return, against otherwise solid fundamentals, while respecting PQUS's built-in sector-balance and concentration rules for its newer portfolio.
weight 0.530% → 0.490% (-0.040 pp)·stock down 6.8% in the 30 days before
Jul 2·entry $77.65·now $67.60
Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.
Buffett-style framework
The AI ETFs show mixed activity, with recent weight decrease trends from PQUS, AIEQ, and BUZZ, yet AIEQ also had significant increases earlier in the month. This signals potential algorithmic re-evaluation or divided conviction. In contrast, a Buffett-style framework deems Netflix "Too Hard" to analyze, suggesting that its unpredictable unit economics make it unsuitable for long-term, conviction-based investment, regardless of price fluctuations.
- Circle of CompetenceThe rapid evolution of the streaming industry, intense competition, and the constant need for significant content investment make long-term cash flow predictability challenging.
- Economic MoatThe framework declines to assess an economic moat given the business is deemed too unpredictable for reliable long-term cash flow projection.
- ManagementThe framework declines to assess management effectiveness given the business is deemed too unpredictable for reliable long-term cash flow projection.
- Financial HealthThe framework declines to assess financial health given the business is deemed too unpredictable for reliable long-term cash flow projection.
- Margin of SafetyThe framework declines to assess a margin of safety given the business is deemed too unpredictable for reliable long-term cash flow projection.
Netflix operates in an intensely competitive and rapidly changing industry, which places it outside a reliable circle of competence due to the difficulty in projecting ten-year cash flows. This fundamental unpredictability prevents a confident assessment of its economic moat, management quality, financial health, or a conservative margin of safety. Therefore, the company is categorized as "Too Hard" for investment within this value framework.
Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.