Last refreshed: July 21, 2026 (US ET)
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NKE

Growth

NIKE INC B

Consumer Discretionary·Apparel, Accessories & Luxury GoodsYield: High (3-5%)

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos.

Close · 3M

-23.10%

NKE · 3M

-23.10%

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Held by 3 AI ETFs

BUZZ1.840%

as of Jul 17

LQAI0.330%

as of Jul 17

AIVL0.227%

as of Jul 17

Signal performance

Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.

Buy signals12
Win rate25% (3/12)
Avg buy return-2.36%
BUZZnow 1.840% of fund16 signals

BUZZ · Sudden change · 1d

NKE's current price of $43.76 places it at 55% of its 52-week high, following a 90-day return of -22.0% and a 1-year return of -42.8%. This setup, with a recent slight 30-day uptick of +0.3%, provides a key backdrop for the fund's action. Given BUZZ's strategy of using NLP over social media, blogs, and news to identify positive-sentiment intensity, this prolonged price decline likely converged with an increase in positive online discussion or a shift in retail perception regarding NKE at this deeply discounted level. The algorithmic sentiment tracker then detected a sufficient surge in positive sentiment intensity to prompt the index's monthly reconstitution to nearly double NKE's weight from 0.85% to 1.84% on July 16, 2026. Despite a revenue growth of 0.19%, NKE's 22.0% ROE might have been an underlying factor contributing to the heightened optimism that the ETF's methodology captured.

weight 0.850% → 1.840% (+0.990 pp)·stock down 1.4% in the 30 days before

Jul 16·entry $44.57·now $43.47

-2.47%
since Jul 16

BUZZ · Weight increase · 2d

NKE's financials, including a PER of 21.21, PBR of 4.58, 0.19% revenue growth, and a 22.0% ROE, are considered within a broader market context, though the BUZZ ETF primarily rebalances based on positive-sentiment intensity gathered through NLP. The observed consecutive weight increase for NKE, from 0.83% on July 10th to 0.87% on July 13th, coincided with the stock trading near its 52-week low of $40.75 and after a significant 41.6% decline over the past year. This upward adjustment in allocation indicates that the fund's NLP-driven methodology detected an increase in positive social media, blog, or news sentiment surrounding NKE, likely reflecting a rising "retail-crowd signal" despite the stock's recent price performance.

weight 0.830% → 0.870% (+0.040 pp)·stock down 0.5% in the 30 days before

Jul 13·entry $43.76·now $43.47Fresh

-0.66%
since Jul 13

BUZZ · Weight decrease · 2d

NKE is trading at $44.37, which is 56% of its 52-week high of $79.24, after experiencing a -38.4% one-year return and a -6.3% decline over the past 30 days. This sustained price weakness aligns with a detected pattern of consecutive weight decreases in the BUZZ ETF for NKE, specifically observed from 0.84% to 0.83% between July 8th and 9th. BUZZ, which operates as an algorithmic sentiment tracker, adjusts its portfolio based on NLP analysis of social media and news, capturing shifts in positive sentiment intensity from the retail crowd. Therefore, the decreasing weight of NKE indicates a decline in positive online sentiment, reflecting the stock's current position near its 52-week low, rather than an active AI manager's assessment of its 21.21 PER or 0.19% revenue growth.

weight 0.850% → 0.830% (-0.020 pp)·stock down 1.0% in the 30 days before

Jul 9·entry $42.78·now $43.47

+1.61%
since Jul 9

BUZZ · Weight increase · 2d

NIKE (NKE) currently trades at $43.34, settling near the lower boundary of its $40.75 to $79.24 52-week range and having experienced declines of -31.6% over 90 days. This position, at 55% of its 52-week high, often attracts the attention of the retail crowd, signaling a potential value or turnaround opportunity after substantial price erosion. BUZZ, tracking positive sentiment intensity via NLP across social media and news, detected an increase in favorable discussion surrounding NKE. As a result, the ETF's monthly index reconstitution registered a consecutive weight increase for NKE, moving from 0.7800% to 0.8200% on July 1st and then to 0.8500% on July 2nd. This shift occurred despite NKE reporting -2.71% revenue growth, with its PER at 29.1, PBR at 6.88, and ROE at 16.41%, indicating that the fund’s algorithmic methodology specifically picked up on a change in market chatter about the stock at this depressed price level.

weight 0.780% → 0.850% (+0.070 pp)·stock up 0.8% in the 30 days before

Jul 2·entry $44.09·now $43.47Fresh

-1.41%
since Jul 2

BUZZ · Weight decrease · 3d

Trading at $42.38, NKE is currently near its 52-week low of $41.88, reflecting a substantial 30.6% decline over the past 90 days and a 33.6% drop over the last year. This downward price trajectory, alongside a negative revenue growth of -2.71% and a PER of 27.6, likely generated a shift in public discourse from positive to neutral or negative across social media, blogs, and news. Consequently, the BUZZ NextGen AI US Sentiment Leaders Index, which ranks stocks by positive-sentiment intensity derived from NLP analysis, would have registered a reduced sentiment score for NKE. This decrease in perceived positive sentiment directly led to BUZZ systematically reducing its NKE allocation, as evident in the weight decreasing from 1.3800% on June 10th to 0.8100% by June 22nd.

weight 1.340% → 0.810% (-0.530 pp)·stock down 2.3% in the 30 days before

Jun 22·entry $43.19·now $43.47

+0.65%
since Jun 22

BUZZ · Weight decrease · 2d

NIKE INC B (NKE) trades at $43.19, near its 52-week low of $41.88 and substantially below its $79.24 high, having experienced declines of 30.7% over 90 days and 30.2% year-over-year. This prolonged downward price trajectory, coupled with a -2.71% revenue growth, likely fostered a decline in positive sentiment across social media, blogs, and news sources that the BUZZ NextGen AI US Sentiment Leaders Index tracks. Consequently, the ETF, which ranks stocks by positive-sentiment intensity, reduced its NKE weighting from 1.39% to 0.84% between June 11 and June 18, reflecting the algorithmic sentiment tracker's reaction to weakening public interest. As a passive algorithmic fund driven by sentiment, BUZZ's rebalancing reflects this shift in perception rather than active fundamental analysis, even as NKE's PER stands at 27.94 and PBR at 6.88.

weight 1.340% → 0.840% (-0.500 pp)·stock up 6.6% in the 30 days before

Jun 18·entry $45.20·now $43.47

-3.83%
since Jun 18

BUZZ · Weight decrease · 2d

NKE’s negative revenue growth of -2.71% and a PBR of 6.88 contrast with a 16.41% ROE, figures that an algorithmic sentiment tracker like VanEck’s BUZZ ETF does not directly analyze but which can influence public discourse. The fund, which passively tracks an index ranking stocks by positive-sentiment intensity through NLP over social media and news, therefore detected a decline in collective online enthusiasm for NKE. This consecutive weight decrease, observed from June 12 to June 15, occurred as NKE traded around $45.04, a price representing only 57% of its 52-week high and following protracted 90-day and 1-year returns of -29.5% and -28.2% respectively. Reflecting its style as a retail-crowd signal, the ETF’s rebalancing decision points to a sustained cooling in positive social media chatter surrounding NKE, leading to its reduced index ranking.

weight 1.390% → 1.310% (-0.080 pp)·stock up 7.6% in the 30 days before

Jun 15·entry $45.20·now $43.47

-3.83%
since Jun 15

BUZZ · Accumulation · 5d

Trading at $44.93, NKE sits at 57% of its 52-week high after a -30.0% 90-day return and -27.0% 1-year return, despite a modest +1.2% gain over the last 30 days. This significant price decline appears to be influencing sentiment detected by BUZZ’s NLP models, leading to a gradual accumulation from 1.2000% to 1.3900% in the ETF's holdings. The ETF’s passive algorithmic approach captures a rising positive buzz in social media, blogs, and news, possibly around the stock's valuation metrics like its 29.32 PER or 6.88 PBR now appearing more compelling relative to its lower share price, even with -2.71% revenue growth. This indicates the sentiment tracker is picking up a collective view that NKE may be stabilizing or beginning to recover from its recent troughs, aligning with its role as a retail-crowd signal.

weight 1.200% → 1.390% (+0.190 pp)·stock up 8.5% in the 30 days before

Jun 11·entry $45.96·now $43.47Fresh

-5.42%
since Jun 11

BUZZ · Weight increase · 2d

NKE's PER of 29.32 and PBR of 6.88, alongside a negative revenue growth of -2.71%, are not direct selection criteria for BUZZ, an ETF that tracks sentiment intensity through NLP analysis of social media and news. Rather, the stock's current price of $45.96, trading significantly off its 52-week high and experiencing a 90-day return of -24.6%, likely fostered a growing positive sentiment regarding its valuation or recovery potential among the retail crowd. This sentiment shift is reflected in the consecutive weight increases observed from June 9 to June 10, following broader accumulation since June 5, indicating that the algorithmic tracker detected a strengthening positive chatter around NKE as a potential rebound candidate. The pattern highlights BUZZ's alignment with retail-crowd signals, reflecting a perceived opportunity in NKE despite recent financial challenges and its substantial price depreciation from previous highs.

weight 1.280% → 1.380% (+0.100 pp)·stock up 3.7% in the 30 days before

Jun 10·entry $43.96·now $43.47Fresh

-1.11%
since Jun 10

BUZZ · Weight decrease · 3d

stock down 1.5% in the 30 days before

Jun 2·entry $43.73·now $43.47

-0.59%
since Jun 2

BUZZ · Weight decrease · 2d

stock up 3.5% in the 30 days before

Jun 1·entry $45.93·now $43.47

-5.36%
since Jun 1

BUZZ · Weight increase · 2d

stock up 5.2% in the 30 days before

May 28·entry $47.37·now $43.47Fresh

-8.23%
since May 28

BUZZ · Sudden change · 1d

stock down 2.8% in the 30 days before

May 21·entry $44.39·now $43.47

-2.07%
since May 21

BUZZ · Accumulation · 5d

stock down 4.7% in the 30 days before

May 20·entry $44.19·now $43.47Fresh

-1.63%
since May 20

BUZZ · Weight increase · 3d

stock down 8.7% in the 30 days before

May 19·entry $42.42·now $43.47Drifting

+2.48%
since May 19

BUZZ · Weight increase · 2d

stock down 7.5% in the 30 days before

May 18·entry $42.57·now $43.47Drifting

+2.11%
since May 18
LQAInow 0.330% of fund3 signals

LQAI · New entry · 1d

weight 0 → 0.320% (new)·stock down 0.9% in the 30 days before

Jul 7·entry $43.21·now $43.47Fresh

+0.60%
since Jul 7

LQAI · Exit · 1d

NIKE Inc. (NKE) currently trades at $44.65, near its 52-week low of $41.88 and at 56% of its $79.24 high, following a -27.8% 90-day return and a -27.7% 1-year return. This sustained price underperformance likely prompted LQAI’s Qraft AI ranking engine to reevaluate the stock within its US large-cap core universe during its weekly rebalancing process. With negative revenue growth of -2.71% and a PER of 28.56, these financial metrics likely contributed to a reduced ranking by the AI, which seeks suitable core large-cap names without a heavy factor tilt. Consequently, the AI's algorithm determined NKE no longer met its selection criteria, leading to its complete removal from the portfolio on 2026-06-09, following a gradual decline in its weight over the preceding week.

weight 0.330% → 0 (exited)·stock up 1.2% in the 30 days before

Jun 9·entry $44.65·now $43.47

-2.64%
since Jun 9

LQAI · Weight increase · 2d

stock up 5.2% in the 30 days before

May 28·entry $47.37·now $43.47Fresh

-8.23%
since May 28
AIVLnow 0.227% of fund9 signals

AIVL · Weight decrease · 2d

AIVL's strategy prioritizes distinguishing genuine value from potential value traps by applying AI to score fundamentals and valuation metrics across its universe of approximately 100 US value stocks. The AI’s signal for NKE, leading to the detected pattern of consecutive weight decreases within the portfolio, indicates a reassessment of its underlying strength. This strategic shift likely stems from NKE's minimal Revenue Growth, recorded at just 0.19%, which signals a lack of business momentum that could diminish its long-term appeal as a true value holding. With the ETF rebalancing periodically, this move reflects the AI's objective to align the portfolio away from stocks that might appear inexpensive but lack the fundamental characteristics of sustainable value.

weight 0.231% → 0.224% (-0.007 pp)·stock down 6.7% in the 30 days before

Jul 14·entry $42.86·now $43.47

+1.42%
since Jul 14

AIVL · Weight increase · 2d

NKE, with a Revenue Growth of -2.71% and a PER of 29.1, might appear less like a traditional value pick, yet its 16.41% ROE highlights a fundamental strength consistent with AIVL's focus on return on capital within its value-tilted universe. This combination suggests the stock likely entered the pre-filtered US value-factor pool due to its significant 90-day price depreciation of -31.2% and current price nearing its 52-week low of $40.75. Subsequently, AIVL's AI, tasked with distinguishing genuine value from value traps, likely identified NKE's underlying financial health, as evidenced by its ROE and other fundamental metrics, as sufficiently compelling to warrant increased allocation. The consecutive weight increases observed from 2026-06-30 to 2026-07-02 align with the stock's price having depreciated significantly and hovering near its 52-week low, indicating the AI identified this as a strategic entry point based on its specific scoring model.

weight 0.213% → 0.228% (+0.015 pp)·stock up 0.8% in the 30 days before

Jul 2·entry $44.09·now $43.47Fresh

-1.41%
since Jul 2

AIVL · Weight decrease · 4d

AIVL, which employs AI to identify genuine value and avoid value traps within its roughly 100 US value stock portfolio, has systematically reduced its holding in NIKE. This consecutive weight decrease indicates the AI’s scoring mechanism found NKE's fundamentals and valuation increasingly misaligned with its criteria for long-term value. For example, the current PER of 27.6 combined with negative revenue growth of -2.71% suggests the AI does not perceive true underlying value. Even as NKE’s price has fallen to 51% of its 52-week high, the fund’s periodic rebalancing reflects this ongoing assessment that the stock does not meet its bar for fundamental health and attractive valuation within its value-tilted universe.

weight 0.239% → 0.213% (-0.026 pp)·stock down 9.0% in the 30 days before

Jun 25·entry $40.90·now $43.47

+6.28%
since Jun 25

AIVL · Weight decrease · 3d

The observed weight-change pattern for NIKE INC B in AIVL shows a consistent, albeit gradual, reduction over several days in late June, moving from 0.2268% to 0.2211%. This persistent downward adjustment suggests that WisdomTree's AI-driven strategy, focused on distinguishing genuine value from value traps, likely re-evaluated NKE's underlying financial health. With a negative revenue growth of -2.71% alongside a P/E ratio of 27.6 and a P/B of 6.88, the AI system appears to flag NKE as potentially lacking the fundamental strength sought within its value-tilted universe. Although NIKE’s stock sits at its 52-week low of $41.82, down 33.7% over the past year, these valuation multiples and the negative top-line growth indicate the AI's models perceive NKE’s current price, even discounted, as not aligning with AIVL's criteria for a genuinely undervalued security based on its margins, return on capital, or free cash flow yield.

weight 0.239% → 0.221% (-0.018 pp)·stock down 6.4% in the 30 days before

Jun 24·entry $41.82·now $43.47

+3.95%
since Jun 24

AIVL · Weight decrease · 2d

NIKE INC B currently trades at $42.38, near the bottom of its 52-week range at 53% of its high, following substantial declines of 30.6% over 90 days and 33.6% over the past year. While its price has fallen significantly, the AI powering WisdomTree's AIVL fund, which targets US value stocks and aims to differentiate genuine value from value traps, observes the company's valuation metrics and fundamental performance. With a PER of 27.6 and PBR of 6.88, alongside a negative revenue growth of -2.71%, these figures suggest that NKE's valuation remains high for a business showing contraction, despite the stock's overall price decline. Consequently, the AI's assessment, which considers these specific fundamentals and valuation metrics, appears to have flagged NKE as an asset with less compelling value, prompting its consecutive weight decrease within the portfolio from 0.2268% to 0.2250%.

weight 0.239% → 0.225% (-0.014 pp)·stock down 4.5% in the 30 days before

Jun 23·entry $42.38·now $43.47

+2.57%
since Jun 23

AIVL · Weight decrease · 2d

AIVL exhibited a multi-day, gradual reduction in its NKE holding, notably from June 11th to June 16th, decreasing from 0.2463% to 0.2370%. This incremental divestment indicates the AI's scoring mechanism, designed to distinguish genuine value from value traps within its pre-filtered US value-factor universe, is re-evaluating the stock. Despite NKE trading significantly off its 52-week high at $44.19 and experiencing a 90-day return of -29.2%, its current PER of 29.32 and PBR of 6.88, coupled with negative revenue growth of -2.71%, likely present a challenge to the fund's specific criteria. The AI's reliance on a composite of valuation and fundamental metrics, rather than merely price depreciation, appears to conclude that NKE does not align with its strict definition of a genuine value stock for continued allocation. The measured decline in weight aligns with the ETF's periodic rebalancing schedule, reflecting a calculated adjustment based on the AI's quantitative framework.

weight 0.246% → 0.237% (-0.009 pp)·stock up 7.5% in the 30 days before

Jun 16·entry $45.04·now $43.47

-3.49%
since Jun 16

AIVL · Weight increase · 2d

The fund’s recent weight adjustment for NIKE INC B shows a gradual, multi-day increase from 0.2352% to 0.2463% after an earlier, more significant reduction in AIVL. This incremental accumulation by the WisdomTree AI system reflects its re-evaluation of NKE as a genuine value opportunity, prompted by the stock’s substantial depreciation, trading near its 52-week low of $41.88 and at 58% of its 52-week high. Despite NKE’s elevated P/E of 29.32 and P/B of 6.88 alongside negative revenue growth, the AI appears to be identifying underlying fundamental merits, such as its 16.41% ROE, that position it favorably within its pre-filtered US value-factor pool. The consistent, albeit minor, increases suggest the AI is tactically adding to the position as it assesses the stock’s recovery potential at this price point, distinguishing it from a value trap after its recent market decline.

weight 0.236% → 0.246% (+0.011 pp)·stock up 8.5% in the 30 days before

Jun 11·entry $45.96·now $43.47Fresh

-5.42%
since Jun 11

AIVL · Weight decrease · 3d

stock up 1.3% in the 30 days before

Jun 4·entry $43.62·now $43.47

-0.34%
since Jun 4

AIVL · Weight decrease · 2d

stock up 1.7% in the 30 days before

Jun 3·entry $43.81·now $43.47

-0.78%
since Jun 3
PQUSno longer held1 signal

PQUS · Exit · 1d

NIKE INC B currently trades at $42.78, near the lower end of its 52-week range of $40.75 to $79.24, having fallen -31.6% over the past year. Its recent trajectory, including a -29.9% 90-day return, likely signaled underperformance within PQUS's US large-cap universe, prompting the AI ranking system to re-evaluate its position. Amidst this price erosion, NKE's revenue growth of just 0.19% suggests limited business momentum, further contributing to its diminished standing. The removal of the stock to 0.00% on July 10, 2026, after a slight reduction days prior, indicates the AI-managed fund's periodic rebalancing mechanism initiating a full exit based on these factors.

weight 0.130% → 0 (exited)·stock down 0.6% in the 30 days before

Jul 10·entry $44.37·now $43.47

-2.03%
since Jul 10

Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.

Buffett-style framework

Fails the frameworkas of May 4

Several AI ETFs exhibit mixed but overall decreasing engagement with Nike; AIEQ has exited entirely, while AIVL and BUZZ show recent weight decrease trends. This activity generally aligns with the framework's "Fail" verdict, which is driven by concerns over valuation and incomplete financial health data.

  • Circle of CompetenceNike's strong global brand and consistent demand for athletic footwear and apparel allow for reasonable long-term projections of its earning power within the circle of competence.
  • Economic MoatNike possesses a powerful and enduring brand, built over decades, which provides significant pricing power and customer loyalty, serving as a durable economic moat.
  • ManagementInsufficient data is provided to assess management's candor, capital allocation discipline, or their personal stake in the company.
  • Financial HealthCrucial historical financial data, including the 10-year average ROE, operating margin trends, and owner earnings consistency, are missing for a thorough long-term assessment, and the extremely high EV/EBITDA ratio raises significant financial health concerns.
  • Margin of SafetyThe current valuation multiples (P/E of 29.22, P/B of 6.88, and EV/EBITDA of 64.05) appear excessively high given the negative revenue growth, indicating no defensible margin of safety.

Nike operates within a predictable market and possesses a strong brand moat, which are positive attributes under this framework. However, critical historical financial health data is not provided, and the current valuation multiples, especially the high EV/EBITDA paired with negative revenue growth, indicate no discernible margin of safety, leading to an overall "Fail" verdict.

Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.