Last refreshed: September 4, 2026 (US ET)
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NOW

Growth

SERVICENOW INC.

Information Technology·Systems Software

ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also offers human resources delivery; legal and contract operations; workplace service delivery products; app engine product; automation engine; platform privacy and security product; and source-to-pay operations.

Close · 3M

+61.46%

NOW · 3M

+61.46%

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Held by 2 AI ETFs

AIUP4.350%

as of Sep 2

BUZZ2.510%

as of Sep 2

Signal performance

Each tracked ETF's moves on this stock, grouped by fund. Returns are measured from the signal date to the latest close — hypothetical, no commissions or slippage.

Buy signals16
Win rate88% (14/16)
Avg buy return+15.55%
AIUPnow 4.350% of fund1 signal

AIUP · New entry · 1d

weight 0 → 4.520% (new)·stock up 25.1% in the 30 days before

Sep 1·entry $142.90·now $145.59Fresh

+1.88%
since Sep 1
BUZZnow 2.510% of fund18 signals

BUZZ · Weight increase · 3d

weight 2.300% → 2.700% (+0.400 pp)·stock up 33.0% in the 30 days before

Aug 31·entry $147.99·now $145.59Fresh

-1.62%
since Aug 31

BUZZ · Weight increase · 2d

weight 2.300% → 2.660% (+0.360 pp)·stock up 31.5% in the 30 days before

Aug 28·entry $144.71·now $145.59Fresh

+0.61%
since Aug 28

BUZZ · Weight decrease · 2d

weight 2.880% → 2.320% (-0.560 pp)·stock up 39.7% in the 30 days before

Aug 21·entry $128.48·now $145.59

+13.32%
since Aug 21

BUZZ · Sudden change · 1d

weight 2.880% → 2.370% (-0.510 pp)·stock up 35.9% in the 30 days before

Aug 20·entry $129.75·now $145.59

+12.21%
since Aug 20

BUZZ · Weight increase · 2d

weight 2.630% → 2.880% (+0.250 pp)·stock up 24.6% in the 30 days before

Aug 19·entry $127.20·now $145.59Chased

+14.46%
since Aug 19

BUZZ · Weight decrease · 2d

weight 2.830% → 2.630% (-0.200 pp)·stock up 14.0% in the 30 days before

Aug 17·entry $117.70·now $145.59

+23.70%
since Aug 17

BUZZ · Weight decrease · 2d

weight 2.970% → 2.830% (-0.140 pp)·stock up 19.2% in the 30 days before

Aug 12·entry $124.94·now $145.59

+16.53%
since Aug 12

BUZZ · Accumulation · 5d

weight 2.790% → 2.970% (+0.180 pp)·stock up 18.3% in the 30 days before

Aug 10·entry $127.44·now $145.59Chased

+14.24%
since Aug 10

BUZZ · Accumulation · 5d

weight 2.470% → 2.890% (+0.420 pp)·stock up 14.7% in the 30 days before

Aug 7·entry $124.88·now $145.59Chased

+16.58%
since Aug 7

BUZZ · Accumulation · 5d

weight 2.220% → 2.780% (+0.560 pp)·stock up 8.9% in the 30 days before

Aug 6·entry $117.35·now $145.59Chased

+24.06%
since Aug 6

BUZZ · Sudden change · 1d

stock up 10.9% in the 30 days before

Jul 30·entry $110.07·now $145.59

+32.27%
since Jul 30

BUZZ · Weight increase · 3d

stock up 15.8% in the 30 days before

Jul 29·entry $115.76·now $145.59Chased

+25.77%
since Jul 29

BUZZ · Weight increase · 2d

stock up 12.5% in the 30 days before

Jul 28·entry $110.62·now $145.59Chased

+31.61%
since Jul 28

BUZZ · Weight decrease · 3d

stock down 4.2% in the 30 days before

Jul 23·entry $91.94·now $145.59

+58.35%
since Jul 23

BUZZ · Weight decrease · 2d

stock up 2.6% in the 30 days before

Jul 22·entry $95.46·now $145.59

+52.51%
since Jul 22

BUZZ · Weight increase · 2d

stock up 9.7% in the 30 days before

Jul 20·entry $104.70·now $145.59Chased

+39.05%
since Jul 20

BUZZ · Sudden change · 1d

stock down 0.1% in the 30 days before

Jul 16·entry $104.01·now $145.59

+39.98%
since Jul 16

BUZZ · Weight decrease · 3d

stock up 0.7% in the 30 days before

Jul 10·entry $107.71·now $145.59

+35.17%
since Jul 10
AIEQno longer held10 signals

AIEQ · Exit · 1d

weight 2.530% → 0 (exited)·stock up 25.1% in the 30 days before

Sep 1·entry $142.90·now $145.59

+1.88%
since Sep 1

AIEQ · Weight increase · 2d

weight 2.190% → 2.530% (+0.340 pp)·stock up 31.5% in the 30 days before

Aug 30·entry $147.99·now $145.59Fresh

-1.62%
since Aug 30

AIEQ · Weight decrease · 2d

weight 2.240% → 2.190% (-0.050 pp)·stock up 19.6% in the 30 days before

Aug 27·entry $138.43·now $145.59

+5.17%
since Aug 27

AIEQ · Weight increase · 3d

weight 2.030% → 2.280% (+0.250 pp)·stock up 39.7% in the 30 days before

Aug 21·entry $128.48·now $145.59Chased

+13.32%
since Aug 21

AIEQ · Weight increase · 2d

weight 2.030% → 2.230% (+0.200 pp)·stock up 35.9% in the 30 days before

Aug 20·entry $129.75·now $145.59Chased

+12.21%
since Aug 20

AIEQ · Weight decrease · 3d

weight 2.220% → 2.130% (-0.090 pp)·stock up 19.2% in the 30 days before

Aug 15·entry $117.70·now $145.59

+23.70%
since Aug 15

AIEQ · Weight decrease · 2d

weight 2.220% → 2.170% (-0.050 pp)·stock up 21.5% in the 30 days before

Aug 13·entry $127.25·now $145.59

+14.41%
since Aug 13

AIEQ · Weight increase · 3d

weight 1.930% → 2.180% (+0.250 pp)·stock up 14.7% in the 30 days before

Aug 8·entry $127.44·now $145.59Chased

+14.24%
since Aug 8

AIEQ · Weight increase · 2d

weight 1.930% → 2.060% (+0.130 pp)·stock up 14.7% in the 30 days before

Aug 7·entry $124.88·now $145.59Chased

+16.58%
since Aug 7

AIEQ · New entry · 1d

stock up 5.1% in the 30 days before

Aug 2·entry $114.19·now $145.59Chased

+27.50%
since Aug 2

Sell signals show what the stock did after the AI exited. A negative number means the AI's exit was well-timed.

Buffett-style framework

Fails the frameworkas of Aug 30

The AI ETFs show mixed signals, with AIEQ indicating a recent increase in weight while BUZZ reflects a decreasing trend, though both continue to hold ServiceNow. This activity contrasts with our 'Fail' verdict, which is driven by financial health concerns and an absence of a margin of safety according to a value-investing framework.

  • Circle of CompetenceServiceNow's subscription-based enterprise software model provides sufficient visibility into recurring revenue and customer retention to reasonably project cash flows for a decade.
  • Economic MoatServiceNow possesses a strong economic moat derived from high switching costs for enterprise clients and a reputable brand within digital workflow management.
  • ManagementAssessment of management's candor, capital allocation discipline, and skin in the game is not possible with the limited data provided.
  • Financial HealthThe reported ROE of 13.77% falls below the framework's 15% average target, and critical data for a comprehensive assessment of owner earnings and debt levels is not available.
  • Margin of SafetyWith a P/E ratio of 78.79 and high EV/EBITDA, the current price does not offer a defensible margin of safety against a conservative estimate of intrinsic value.

ServiceNow exhibits a predictable business model with a strong economic moat, suggesting it operates within the circle of competence and is a 'wonderful company.' However, it fails the financial health stage due to its most recent ROE being below the framework's average target and a lack of data for other crucial metrics like owner earnings. Critically, the current valuation provides no margin of safety, leading to an overall 'Fail' verdict within this framework.

Educational interpretation generated by AI applying frameworks Warren Buffett documented in his shareholder letters and other public writings. Not a statement by Mr. Buffett or Berkshire Hathaway, and not investment advice.